Chances are, there are many businesses out there offering what you offer. If you treat your services page like a glorified fast-food menu—in this economy—your client's purse strings won’t budge. 

Deliverables aren’t enough. You’ve got to sell the transformation with integrity and confidence.

Let it be easy—start by getting clear on the ins and outs of your offers and the outcomes you’re a pro at teeing up.
Then, map out your Services page UX journey, and break down the essential content sections you need to write a high-converting services page.

Simple copy prompts will help you communicate the value of your services *and* hit those psychological buying triggers that track all the way to your final call-to-action. 

Services Page Template

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  • (3) Services Page Copy Templates (accessible in Word and Google Docs)

  • 15-Part Services Page Skeleton Framework

  • UX/User Journey Guide to help you choose "Which Services Page Is Right For Me?"

  • Offer Ladder Worksheet

  • "Services Six" Framework Workbook

Over-The-Shoulder Video Tutorial
  • 30-minute tutorial, (closed captions, transcription included)
  • Section-by-section walk-through
  • Example copywriting for reference
  • User journey & Services Six Walkthroughs

  • The Copy Sweeps Editing Checklist

  • $50 OFF a 1:1 Copy Tune-Up + Editing with Courtney (your on-call Editor-in-Chief)

Refund Policy

Your Home & About pages did the hard work of getting your prospects over to your Services page—now it’s time to seal the deal and turn those leads into bonafide clients.

Brand Strategy MEGA Questionnaire + Trello Planner

Audience Discovery Workbook


Audience Persona & Brand Messaging Workbook




The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.

The Copywriting
Cohort Course