Make writing your copy easier and choosing brand imagery a breeze with a mapped-out brand overview that feels intentional and easy for you or your team to stick to.

Brand Strategy MEGA Questionnaire & Trello Template

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  • The Brand Strategy MEGA Questionnaire (Google Doc & PDF printable)

  • BP Signature About Page Primer

  • Trello Brand Planner Template

The BP Brand Strategy MEGA Questionnaire + Trello Template includes brand excavation prompts for:
  • Your Business 101 + Elevator pitch
  • Audience
  • Vision
  • Values
  • Perception
  • Product & Services Evaluation
  • Client/Audience Experience
  • Name & Tagline
  • Content & Copy
  • Design & Style
  • Pricing Strategy
  • Reach & Promotion

Refund Policy

Figuring out “your brand” and how to present yourself with your words and your imagery can feel like a bad headache mixed with a case of comparison-itis.

The BP Brand Strategy MEGA Questionnaire silences the mental noise and zeros on the brand pillars that make you stand out in a crowded market. 

PLUS, the Trello Brand Planner template keeps everything organized, easy to share, and a cinch to update as you evolve.


The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.

The Copywriting
Cohort Course