Recent Posts

If you’ve been searching for website copywriting services, you’ve probably noticed how broad that phrase is. It can mean anything from sales page copy and copy audits to a full-site overhaul. To make it more confusing, many copywriters include brand voice style guides and brand messaging development in their offer suites. Because copywriters can provide […]

Most business owners believe their finances and messaging are entirely separate matters. You handle the financial matters with your bookkeeper and advisor, and you collaborate with a copywriter to create your website and sales copy. There is no world in which these two skill sets affect each other, right? Believe it or not, this couldn’t […]

Running a business made me realize I have a serious scarcity mindset when it comes to money. What’s wild is that the more successful my business is, the more scared I am that I could lose it all. Then I met Luisa Alberto. Luisa is the CEO and Founder of People First Finance. She’s direct and […]

Let me spill the tea on Jessica’s recent launch stats for her Relationship Rhythms online course: Sales Page Conversion Rate: 15.85% Email Sequence Stats: ⤵⤵⤵ To put this in perspective, the industry standard is 2-3% conversion. 💅 But before you start hunting for my secret sauce or the perfect power word combo that made this happen, let me […]

Many years into running this copywriting business of mine, and I’m still clearing up one particular misconception. Brand strategy ≠ brand messaging≠ visual branding. (see also: Messaging ≠ Copywriting) These are related disciplines, but they are not the same thing. Mixing them up and hiring for or DIYing in the wrong order is costing business owners time, money, […]