Recent Posts

When investing in marketing and outsourcing freelance copywriters, it’s important to determine whether you need conversion copywriting or brand copywriting. Ultimately, hiring a conversion copywriter or a brand copywriter depends on your specific business goals, target audience, and marketing strategy. What’s the difference between conversion copywriting vs. brand copywriting? Conversion copywriting focuses on persuading potential […]

In a perfect world, all business owners and startups would be able to hire a copywriter, work with a brand designer, and build a custom-designed website all at the same time. But chances are, you don’t have between $10K-25K in funding to tackle everything from Day 1. If you aren’t able to assemble your Dream […]

It’s a common mistake to assume that once your website copy is written (either by a professional copywriter or DIY) anything less than a windfall of new leads and customers means your copy is ineffective. However, you might actually have a marketing problem, not a copy problem. So how do you tell if you have […]

Hiring a professional website copywriter can relieve you of the stress and anxiety (not to mention the hours) spent trying to DIY your copy. However, working with a freelance copywriter can also seem daunting if you’re not familiar with the process. From the initial discovery call to the final design implementation, each step is crucial for […]

The most important marketing asset your business owns is your website. Whether someone discovered you via social media or offline, your website is the first place potential customers and clients go to check you out. This means the quality of your website copy is absolutely crucial. A well-crafted message can engage visitors, convey your brand’s […]