Recent Posts

If you follow me on LinkedIn, you may have seen my observation that “witty” has become the #1 most requested brand voice attribute for Big Picture clients. As a conversational copywriter, I understand the appeal. Brands want to connect authentically with their audiences, and a touch of wit can transform standard messaging into something memorable. […]

When businesses come to me looking to hire a copywriter to tackle their website or marketing copy, I know they’re visualizing the end product; a shiny new website with blocks of text and a few call-to-action buttons. Non-copywriters don’t realize those blocks of copy aren’t created out of thin air. You need a brand messaging […]

When investing in marketing and outsourcing freelance copywriters, it’s important to determine whether you need conversion copywriting or brand copywriting. Ultimately, hiring a conversion copywriter or a brand copywriter depends on your specific business goals, target audience, and marketing strategy. What’s the difference between conversion copywriting vs. brand copywriting? Conversion copywriting focuses on persuading potential […]

In a perfect world, all business owners and startups would be able to hire a copywriter, work with a brand designer, and build a custom-designed website all at the same time. But chances are, you don’t have between $10K-25K in funding to tackle everything from Day 1. If you aren’t able to assemble your Dream […]

It’s a common mistake to assume that once your website copy is written (either by a professional copywriter or DIY) anything less than a windfall of new leads and customers means your copy is ineffective. However, you might actually have a marketing problem, not a copy problem. So how do you tell if you have […]