Recent Posts

Business owners and marketing teams frequently reach out to me, asking for help with their copywriting. They walk into our intro call expecting to talk about the “writing” deliverables—website copy, email sequences, product descriptions. What they don’t realize is that writing is maybe 5% of what I actually do. The other 95%? That’s research and […]

One of the cool things about living in another country for a year is the exposure to other cultures and languages. My daughters are one of the few in their classrooms who don’t speak another language at home. Over the years, Big Picture has worked with quite a few multilingual founders and teams—my copy has […]

Something interesting is happening in the online business world, and I don’t think anyone’s clocked it yet. For business development purposes, I low-key stalk decision-makers on LinkedIn and look at their job postings regularly. I’ve started to notice a curious phrase pop up everywhere: “We’re looking for candidates with agency experience.” This is a pretty […]

If you follow me on LinkedIn, you may have seen my observation that “witty” has become the #1 most requested brand voice attribute for Big Picture clients. As a conversational copywriter, I understand the appeal. Brands want to connect authentically with their audiences, and a touch of wit can transform standard messaging into something memorable. […]

When businesses come to me looking to hire a copywriter to tackle their website or marketing copy, I know they’re visualizing the end product; a shiny new website with blocks of text and a few call-to-action buttons. Non-copywriters don’t realize those blocks of copy aren’t created out of thin air. You need a brand messaging […]