Recent Posts

Running a business made me realize I have a serious scarcity mindset when it comes to money. What’s wild is that the more successful my business is, the more scared I am that I could lose it all. Then I met Luisa Alberto. Luisa is the CEO and Founder of People First Finance. She’s direct and […]

Let me spill the tea on Jessica’s recent launch stats for her Relationship Rhythms online course: Sales Page Conversion Rate: 15.85% Email Sequence Stats: ⤵⤵⤵ To put this in perspective, the industry standard is 2-3% conversion. 💅 But before you start hunting for my secret sauce or the perfect power word combo that made this happen, let me […]

Many years into running this copywriting business of mine, and I’m still clearing up one particular misconception. Brand strategy ≠ brand messaging≠ visual branding. (see also: Messaging ≠ Copywriting) These are related disciplines, but they are not the same thing. Mixing them up and hiring for or DIYing in the wrong order is costing business owners time, money, […]

Business owners and marketing teams frequently reach out to me, asking for help with their copywriting. They walk into our intro call expecting to talk about the “writing” deliverables—website copy, email sequences, product descriptions. What they don’t realize is that writing is maybe 5% of what I actually do. The other 95%? That’s research and […]

One of the cool things about living in another country for a year is the exposure to other cultures and languages. My daughters are one of the few in their classrooms who don’t speak another language at home. Over the years, Big Picture has worked with quite a few multilingual founders and teams—my copy has […]