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The website copywriter for conversational copy that converts.

Accelerate your business with story-driven website copywriting, sales copy, brand messaging, and more.

YOU FOUND ME...

CLIENTS FEATURED IN

TL;DR: writing your copy isn’t your idea of a good time.

Writing website copy that compels your audience to take action is easier said than done.

NOT ME STATING THE OBVIOUS, BUT...

Most days you worry your copy isn’t speaking to anyone in particular (audience who?) and you don’t need to look at your analytics to know your copy isn’t driving your visitors deeper into your site to learn about your products and services. Your visitors are X-ing out too early and your purpose (the thing people connect with most) is buried underneath a word salad. 

Leave it to me to craft SEO-enriched copy that converts browsers into buyers and gives you peace of mind knowing your words are doing the selling for you.

copy that converts

Every website and sales campaign needs an angle. Your unique messaging framework primes your audience for your offers. (While remaining true to your purpose.)

Masterful MessaGing PLAN

Whether we're writing sales copy for your course launch or revamping your site, my Brand Strategy Blueprint process gives us the clarity and direction we need to execute stand out copy.

BIG PICTURE Strategy

Luckily, you found me and writing your copy is kind of my thing.

Breath easy knowing you can stay in your preferred lane while I upgrade your web, launch, email funnel, and sales page copy with glee.

CONTINUE THIS TED TALK ON MY ABOUT PAGE

Copy is more than words and I'm more than a pretty face. I have 15+ years of experience writing and marketing for businesses and I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does and I do.

I started Big Picture Copywriting because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in (my tech marketer past life). Because yawn-inducing copy without purpose or personality that disregards UX and behavioral science has no legs to market upon.

I’m Courtney Fanning.

me? i do this all the time.

seen on and trusted by

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I've got a stellar crew of designers and developers on standby.

Brand Messaging & Website Copywriting

01.

Copywriting Services

My signature process for refining your brand messaging and translating it into website copy that keeps you booked and busy year-round.

Looking for a dream team?

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Get inside your audience’s heads with better brand messaging. Dial in your brand story, audience personas, marketing messaging, brand voice, pillars, and more in this 4-day brand intensive. 

Brand Discovery

02.

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Get clear on your content marketing goals, opt-in, and newsletter content strategy, and let me knock out one of your email sequences.

Blog & Newsletter Strategy

03.

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Not ready for custom? Grab my BP-approved templates designed to help you do the dang thing when you've got champagne taste but a boxed-wine budget.

DIY Template Shop

04.

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OR See ALL services →

Misty Molloy, Founder of CoCreative Interiors

“Capturing the right tone had a domino effect...”

...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.

“I would have never arranged my copy so well without Courtney’s talent.”

To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.

Barbara de la Torre, Founder of Third Opinion MD

The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.

“Courtney took my vision and created something better than I even imagined.”

Bryn Panee Burkhart, Founder of BRIGHT Evolution

Client Reviews

SEE MY client PORTFOLIO →

...they invest in you!

People don’t invest in products and services

WANNA SEE MY WORK? KEEP IN MIND...

And sometimes, (future) clients like you need help articulating your "big picture" so your marketing and messaging can leave a lasting impression.

"I wanted to rebrand for AGES. I got my time back and I finally got that 'finished feeling' I'd been searching for. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time."

CEO & Founder of The Connection

Amy Geach

I finally got that “finished feeling” I’d been searching for.

They want to be talked to, not at. They want to buy from brands that speak like them and sound like their inner monologue. It's okay to loosen your collar, unbutton the top button and write beyond the surface level.

Business looks (and sounds) different than it did five years ago...

can we get real for a second?

INQUIRE

Let’s write your website, sales page, emails, and more.

Go from to-do to Done

FREE DOWNLOAD

Determine your brand's personality with seven easy exercises you can do in under 10-minutes.

Get The Brand Personality Workbook

Aaaaaand, go!
...or do it yourself!
DOWNLOAD →

An easy-to-follow framework to use when refreshing your brand identity and messaging.

Brand Refresh Checklist

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The essential best-practices to check off the list before hitting publish on your blog posts, websites, and media content.

SEO for Copywriting Checklist

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Write your homepage copy from header to footer with this easy-to-follow Google doc template + visual wireframe.

Homepage Copy Template

Top FREE resources

BROWSE THE SHOP

Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.

The BP Shop

More cheers, less tears

(I got you, babe.)
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Learn to dive three levels deep into how your audience thinks so you can write compelling messaging like nobody else.

The Audience Persona & Brand Messaging Workbook

Shop the Bestseller!

10 Must-Have      Resources You Need to DIY Your Copy.

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The bi-weekly newsletter serving up templates, tutorials, and actionable copy tips to help you serve and sell with your words.  

“Letters from Your Editor”

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8 Must-Have      Resources You Need to DIY Your Copy.

Subscribe AND geT

free

The bi-weekly newsletter serving up templates, tutorials, and actionable copy tips to help you serve and sell with your words.  

“Letters from Your Editor”

Get On The List

I pinky promise to keep it classy and abide by this here privacy policy.

Blog Favorites

How To Write Your Brand Story

“How do I write my brand story” is the question with off-the-charts responses. 

read more →

100+ Power Words To Boost Conversion

What are Power Words? A single word can hold a lot of meaning.

read more →

How To Write A High-Converting Services Page

Imagine this: I’m your dream client and I’ve just landed on your homepage.

read more →