The website copywriter who crafts your unfair advantage.

Copywriting and strategy-first messaging relief for overstretched brand marketing teams dying for consistent messaging, a brand voice you can own, and a website that converts.

Messaging Strategy & Copywriting Services

Nod your head if every new asset is going out the door with zero brand personality and a mixed bag of sales bullet points?

The problem is that copy isn't anyone's primary job. Sure, everyone writes, but there's no cohesive strategy behind the copy, no one owns your voice, and there's no messaging guide acting as a single source of truth. Every web page, product description, and campaign becomes a guessing game—not to mention that copy by committee is where your copy goes to die.

The longer this goes on, the more diluted your brand gets. You need one person who can set your standards so your team stops spinning and your marketing moves as one.

Relax, knowing you get strategic thinking and copywriting execution from one person, so your voice is consistent from brief to final draft.

Strategy and Execution

Position your brand for long-term distinction with a narrative thread that connects all your brand touchpoints and is strategically crafted to convert.

Copywriting

Get aligned on your core messaging pillars and co-create your brand voice style guide so every channel sounds like it's running the same playbook.

Brand Messaging

I act as your brand voice lead and build usable voice & messaging systems, then apply them across your web copy, product descriptions, and marketing assets.

With 19 years of experience in marketing departments across multiple industries, I take an expert approach to finding the right words for your business.

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Helping brand Marketing teams (and founders who think big) find the right words—and then putTing them everywhere.

The Brand Experience team at Coolaroo wanted to move beyond technical product descriptions to create an outdoor living brand that felt experiential and aspirational.

I developed the brand voice, core messaging, and website copy for Coolaroo, including product page and product description copy for the US and AUS sites.

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Client Portfolio

Coolaroo

Industrious outgrew its original brand positioning and needed a voice that matched the premium experience they were delivering.

I developed a comprehensive brand voice and messaging style guide—including audience personas, channel strategy, and a copy bank—that moved their marketing from functional industry-speak to human, hospitality-first storytelling.

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Client Portfolio

Industrious

CONTINUE THIS TED TALK ON MY ABOUT PAGE

A lot of copywriters will tell you to never start a bio section with your name...

But if we’re about to build a trusted partnership, I’m not going to send you on a scavenger hunt. I’ve honed this clear > clever practicality over 19 years as a copywriter and marketer inside real companies: publishing houses, tech startups, Fortune 500-adjacent brands, and I've written for businesses across 28 industries.

To put it bluntly, I didn't wake up one morning and decide to call myself a copywriter. In addition to my years of experience writing and marketing for brands and businesses, I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does, and I do.

If you’re ready to hear the unabridged version of this story…↴

I’m Courtney Fanning.

FREELANCE copywriter with "TRACEABLE experience"

seen on and trusted by

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I've got a stellar crew of designers and developers on standby.

Website Copywriting

01.

Copywriting Services

My signature process for refining your brand messaging and translating it into SEO-rich web copy that attracts and converts clients and customers.

Looking for a dream team?

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Let’s get inside your audience's heads and give your team a messaging system, not a dusty PDF deck. Dial in your brand story, audience personas, marketing messaging, brand voice guidelines, and more.

Brand Messaging

02.

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Long-form sales page and email launch copy that moves people to buy your courses and productized offers without giving them (and you) the ick.

Sales Page Copy

03.

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If your team's plate is full, hand me your copy queue (product pages, landing pages, email campaigns, internal comms) and consider it handled.

Custom Projects

04.

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Misty Molloy, Founder of CoCreative Interiors

“Capturing the right tone had a domino effect...”

...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.

“I would have never arranged my copy so well without Courtney’s talent.”

To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.

Barbara de la Torre, Founder of Third Opinion MD

The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.

“Courtney took my vision and created something better than I even imagined.”

Bryn Panee Burkhart, Founder of BRIGHT Evolution

Client Reviews

“A lot of copywriters just go off of my questionnaire and use my answers. I was hesitant to invest until I saw the level of voice of customer research and brand strategy involved—not just the copy.”

CEO & Founder of Deeper Foundations

JESSICA LACKEY

“I knew you were part scientist, part academic, and part amazing human being, but seeing your depth and structured process set you apart.”

It’s time to course correct your copy so it adds to your brand experience and moves people to pick up what you’re putting down.

✨ Brands that are clear, honest, and say the quiet parts out loud.

❌ Not brands that hide behind sad-beige, jargon-filled messaging with a P.O.V. that's M.I.A.