The Website Copywriter for Overstretched Marketing Teams & Online Businesses
Copy with a pulse and brand-messaging triage when you want to reduce decision fatigue, sell more products, book better clients, and free up your time.
Brand Messaging & Conversion Copywriting
If a designer wrote the “Voice & Tone” slides in your brand guidelines, we need to report a crime.
- Still convinced you can DIY...after a year of trying.
- Watching your copy (and soul) die by committee.
- Managing a skeleton crew, and copy is nobody's job.
- Willing the blinking cursor to conjure some originality.
- Still describing your brand voice as professional, approachable, and witty.
- Filling your product pages with feature specs even you don't understand.
- Feeding AI an old brand deck and wondering why it can't turn hex colors and fonts into words. (So weird, right?)
Relax, knowing you get strategic thinking and copywriting execution from one person, so your voice is consistent from brief to final draft.
brand Strategy and Execution
Position your brand for differentiation with a narrative thread that connects all your brand touchpoints and is strategically crafted to convert.
high-converting website copy
Get aligned on your core messaging pillars and co-create your brand voice style guide so every channel sounds like it's running the same playbook.
Distinct brand voice guidelines
I act as your brand voice lead and build usable messaging guides everyone can use. Then I write the web copy, product descriptions, and marketing assets for you.
I bring 19 years of experience in marketing departments across multiple industries, and an expert's approach to finding the right words for your business.
Hand over the headache and creative brief.
The Brand Experience team at Coolaroo wanted to move beyond technical product descriptions to create an outdoor living brand that felt experiential and aspirational.
I developed the brand voice, core messaging, and website copy for Coolaroo, including product page and product description copy for the US and AUS sites.
Coolaroo
consumer brand
corporate
Industrious outgrew its original brand positioning and needed a voice that matched the premium experience they were delivering.
I developed a comprehensive brand voice and messaging style guide—including audience personas, channel strategy, and a copy bank—that moved their marketing from functional industry-speak to human, hospitality-first storytelling.
Industrious
B2B
vc-backed startup
Jessica has what few business coaches can claim: experience at Nike and McKinsey, plus a Harvard MBA. Yet, her messaging breezed past her differentiator.
I developed a Brand Messaging Blueprint, web copy, sales page copy, and email launch copy that showcased her authority and demonstrated how she adapts "real" business frameworks for expertise-based businesses.
Deeper Foundations
online business
founder
But if we’re about to build a trusted partnership, I’m not going to send you on a scavenger hunt. I’ve honed this clear > clever practicality over 19 years as a copywriter and marketer inside real companies: publishing houses, tech startups, Fortune 500-adjacent brands, and I've written for businesses across 28 industries.
To put it bluntly, I didn't wake up one morning and decide to call myself a copywriter. In addition to my years of experience writing and marketing for brands and businesses, I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does, and I do.
If you’re ready to hear the unabridged version…↴
I’m Courtney Fanning.
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I've got a stellar crew of designers and developers on standby.
Website Copywriting
Copywriting Services
A BP signature process for creating or refining your brand messaging and translating it into SEO-rich web copy that attracts and converts clients and customers.
Looking for a dream team?
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I'll get inside your audience's heads and give your team a messaging system, not a PDF deck that collects digital dust. I'll craft your brand story, audience personas, marketing messaging, brand voice guidelines, and more.
Brand Messaging
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Long-form sales page and email launch copy that moves people to buy your courses and productized offers without giving them (and you) the ick.
Sales Page Copy
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If your team's plate is full, hand me your copy queue (product pages, case studies, landing pages, email campaigns, internal comms) and consider it handled.
Custom Projects
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Misty Molloy, Founder of CoCreative Interiors
“Capturing the right tone had a domino effect...”
...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.
“I would have never arranged my copy so well without Courtney’s talent.”
To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.
Barbara de la Torre, Founder of Third Opinion MD
The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.
“Courtney took my vision and created something better than I even imagined.”
Bryn Panee Burkhart, Founder of BRIGHT Evolution
Client Reviews
“A lot of copywriters just go off of my questionnaire and use my answers. I was hesitant to invest until I saw the level of voice of customer research and brand strategy involved—not just the copy.”
CEO & Founder of Deeper Foundations
JESSICA LACKEY
“I knew you were part scientist, part academic, and part amazing human being, but seeing your depth and structured process set you apart.”
✨ Brands that are clear, honest, and say the quiet parts out loud.
❌ Not brands that hide behind sad-beige LLM slop or a P.O.V. that's M.I.A.
Playing it safe is your riskiest move.
YOu (and maybe your boss) need to hear this:
Let me nail your brand voice, rewrite your website copy, and craft messaging guidelines you can run with.
STop Making it hard for people to choose you.
Curated Must-Reads
The Ultimate Step-By-Step Process For Working With A Website Copywriter
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How Much Does A Copywriter Cost?
Factors that influence cost and tips for budgeting and hiring a copywriter.
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Which Comes First, Copy or Design?
Avoid the fundamental mistake that will cost you $$ thousands of dollars to fix.
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Determine your brand's personality with seven easy exercises you can do in under 10-minutes.
Get The Brand Personality Workbook
An easy-to-follow framework to use when refreshing your brand identity and messaging.
Brand Refresh Checklist
The essential best-practices to check off the list before hitting publish on your blog posts, websites, and media content.
SEO for Copywriting Checklist
Write your homepage copy from header to footer with this easy-to-follow Google doc template + visual wireframe.
Homepage Copy Template
Top FREE resources
Dead simple prompt-filled templates and guides to get the job done when hiring a professional copywriter isn't in the cards.
The BP Shop
More cheers, less tears
Learn to dive three levels deep into how your audience thinks so you can write compelling messaging like nobody else.
The Audience Persona & Brand Messaging Workbook
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10 Must-Have Resources To Triage Your Hot-Mess Copy
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8 Must-Have Resources You Need to DIY Your Copy.
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