The website copywriter for conversational copy that converts.
Copywriting and brand messaging for founders, startups, and growing businesses with small but mighty marketing teams ready to call in an assist.
congrats, YOU FOUND ME...
You know your conversions should be higher. Much higher.
Copy that compels your audience to take action...
NOT ME STATING THE OBVIOUS, BUT...
It's no mean feat. But admit it, your brand voice is inconsistent at best, nonexistent at worst. SEO? Never heard of her. Heatmaps show visitors leave before they even understand what you offer and your purpose—the sticky stuff that makes customers and clients cling to you like glue—has been replaced by an AI word salad.
in this economy?
Whether you're looking for project-based copywriting or need a monthly copywriting retainer, I've got packages and flexible payment options for every budget.
copy support on-demand
Leave it to me to craft SEO copy that sounds like your audience's inner monologue and bubbles your site to the top of Google search.
(Fun fact: 75% of my leads come from Google Search. I practice/preach...)
COPY THAT CONVERTS
My Brand Messaging process considers your business model and target audience, defines your core messaging, explores your brand voice and gives us the clarity and direction we need to execute stand out sales copy.
BIG PICTURE Strategy
Luckily, you found me and writing web copy is kind of my thing.
Thanks to 15+ years of experience in marketing departments across multiple industries, I take an expert's approach to finding the right words for your business.
To put it bluntly, I didn't wake up one morning and decide to call myself a copywriter. I have 15+ years of experience writing and marketing for "real" businesses and I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does, and, I do.
I started Big Picture Copywriting because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in (my tech marketer past life). Because if your yawn-inducing copy lacks purpose and personality, and disregards UX best practices and behavioral science, it's dead on arrival.
I’m Courtney Fanning.
seen on and trusted by
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I've got a stellar crew of designers and developers on standby.
Website Copywriting
Copywriting Services
My signature process for refining your brand messaging and translating it into web copy that attracts and converts clients and customers.
Looking for a dream team?
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Get inside your audience’s heads with better brand messaging. Dial in your brand story, audience personas, marketing messaging, brand voice, pillars, and more in this brand messaging intensive.
Brand Messaging
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Long-form sales page copy that moves people to buy your courses and offers without giving them (and you) the ick.
Sales Page Copy
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Wearing more hats than you have time for? Put your copywriting tasks on my plate and consider it done.
Copywriting Retainers
LET'S TALK RATES & MONTHLY PLANNING →
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(And if you need an email copywriter to help you with those launch sequences, I know a gal…)
Misty Molloy, Founder of CoCreative Interiors
“Capturing the right tone had a domino effect...”
...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.
“I would have never arranged my copy so well without Courtney’s talent.”
To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.
Barbara de la Torre, Founder of Third Opinion MD
The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.
“Courtney took my vision and created something better than I even imagined.”
Bryn Panee Burkhart, Founder of BRIGHT Evolution
Client Reviews
I’ve helped over 100+ businesses and founders.
copywriting services portfolio
See how I've helped businesses like yours articulate their "big picture" so their marketing and messaging leaves a lasting impression.
"I wanted to rebrand for AGES. I got my time back and I finally got that 'finished feeling' I'd been searching for. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time."
CEO & Founder of The Connection
Amy Geach
I finally got that “finished feeling” I’d been searching for.
✅ Brands that are clear, honest, and engaging.
❌ Not brands hiding behind bland, jargon-filled messaging with no P.O.V.
Purse strings are tight. But your people are still buying things...
can we get real for a second?
Let’s (re)write your brand messaging, website copy, landing pages, ad copy, emails & more.
Your move, chief.
Curated Must-Reads
The Ultimate Step-By-Step Process For Working With A Website Copywriter
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How Much Does A Copywriter Cost?
Factors that influence cost and tips for budgeting and hiring a copywriter.
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Which Comes First, Copy or Design?
Avoid the fundamental mistake that will cost you $$ thousands of dollars to fix.
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Determine your brand's personality with seven easy exercises you can do in under 10-minutes.
Get The Brand Personality Workbook
An easy-to-follow framework to use when refreshing your brand identity and messaging.
Brand Refresh Checklist
The essential best-practices to check off the list before hitting publish on your blog posts, websites, and media content.
SEO for Copywriting Checklist
Write your homepage copy from header to footer with this easy-to-follow Google doc template + visual wireframe.
Homepage Copy Template
Top FREE resources
Dead simple prompt-filled templates and guides to get the job done when hiring a professional copywriter isn't in the cards.
The BP Shop
More cheers, less tears
Learn to dive three levels deep into how your audience thinks so you can write compelling messaging like nobody else.
The Audience Persona & Brand Messaging Workbook
Shop the Bestseller!
10 Must-Have Resources To Triage Your Hot-Mess Copy
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8 Must-Have Resources You Need to DIY Your Copy.
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