You’ve heard you need to write what your audience is thinking…but how do you actually do that?
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And how do you make it sound interesting and not repeat the same talking points as everyone else?
The truth is, most people really aren’t digging that deep into their audience's psyche—and that’s where you have the opportunity to stand out.
The Audience Persona & Brand Messaging Workbook shows you how to dive three levels deep into your audience’s psychology so you can write compelling messaging that gets at their core and speaks to their problems in a way that no one else does.
Use your Persona Builder to “flip the script” and turn your brand messaging pillars into stellar copy pulls for your website, sales pages, emails, product descriptions, social media captions, and more.