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$147
People don’t buy products and services—they buy YOU. Time to polish your brand story and assemble an About page that connects and nurtures the “yes”.
Your talent, qualifications, and perspective matter—but you’ve gotta position yourself as the guide, with a unique set of tools, that will enhance your future client’s life, boost their business, or take things off their plate.
Sum up your story in a client-focused way and learn how to highlight your unique selling points with the BP nine-part About Page framework.
Plus, with the About Page Primer, you’ll gather relevant personal information and workshop your story so when it’s time to put the proverbial pen to paper, you’ll know which talking points raise your perceived value, connect your perspective and experiences with your audience's needs, and show off your credentials without feeling braggy or boring.
About Page Template
Due to the nature of the downloading of digital goods, all sales are final. This product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties.
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WHAT'S INCLUDED:
- About Page Copy Template (accessible in Wordand Google Docs)
- 9-Part About Page Skeleton Framework
- The Copy Sweeps Editing Checklist
- BP About Page Primer
- $50 OFF a 1:1 Copy Tune-Up + Editing with Courtney (your future Editor-in-Chief)
- 15-minute tutorial, (closed captions, transcription included)
- Section-by-section walk-through
- Example copywriting for reference
- BP Client Case Study Examples
- Copy X Design Tips (a.k.a. How to “design” your copy so it’s eye-catching and readable on a screen.)
Refund Policy
Develop a brand story that sells.
Everything you need to craft magnetic copy for your Home, About, (x3) Services, and Sales pages. Access step-by-step video tutorials and battle-tested copywriting templates instantly.
The DIY Copy Kit
