$147
People don’t buy products and services—they buy YOU. Time to polish your brand story and assemble an About page that connects and nurtures the “yes”.
Your talent, qualifications, and perspective matter—but you’ve gotta position yourself as the guide, with a unique set of tools, that will enhance your future client’s life, boost their business, or take things off their plate.
Sum up your story in a client-focused way and learn how to highlight your unique selling points with the BP nine-part About Page framework.
Plus, with the About Page Primer, you’ll gather relevant personal information and workshop your story so when it’s time to put the proverbial pen to paper, you’ll know which talking points raise your perceived value, connect your perspective and experiences with your audience's needs, and show off your credentials without feeling braggy or boring.
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Develop a brand story that sells.
The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.