Finding that "you-sized gap in the market" is a little more complex than narrowing down where your skills meet someone's needs...

Audience Discovery Workbook

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  • Workflow Style Survey & Summary

  • Pricing Strategy Worksheet & Calculator

  • "Stay in Place or Pivot?" Prompts

  • Offers Assessment & Summary

  • Dream Client Mapping

  • Audience Persona Builder & Summary

  • Elevator Pitch Creator

  • Audience Action Plan

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Your perfect-fit clients have to align with your workflow style, your offers (and investment expectations), and those je nais se quois qualities that make your clients want to book you over and over again.

The Audience Discovery Workbook helps you workshop your dream business and define who you want to work with so you can start serving your unique audience instead of catering to someone else's.

Plus, you'll learn clever ways to research your audience and find the online clues they've left around the digital neighborhood telling you exactly what they're saying, searching, and dreaming about—hello, copywriting intel!


The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.

The Copywriting
Cohort Course