Copywriting for Founders, startups & established businesses
The BP Client Portfolio
Browse website copywriting examples, sales copy, email marketing copy, and brand messaging work that's anything but boring.
JUMP TO STARTUPS & CORPORATE ↴
JUMP TO FOUNDER-LED & CREATIVES ↴
Background & Formal Experience
Brand voice chameleon and industry leap-frogger, at your service.
BP clients serve diverse niches, have distinct voices, and share a commitment to building brands that don't hide their values.
I serve as both your brand messaging consultant and your executing copywriter. I don't do decks that become digital dust—I take you from concept to clarity to executed deliverables in weeks, not months.
I'm Courtney—remember me from my About page?
25+
15.84 %
$200K
Industries & niches served.
Cost to hire the two FT roles you need to fill my shoes.
My client's conversion rate I won't shut-up about.
Coolaroo
Brand Messaging & Website Copywriting + Product Page Copy, SEO Copywriting
CORPORATE Client
Project:
Niche:
Voice & Tone:
Tagline:
Outdoor Living / Home & Garden
Modern, personable, and joyful—premium without pretension.
Shade for the Moments That Matter
In their words:
— Vanessa Lowery, director of brand marketing at GALE Pacific
Industrious
Brand Voice & Messaging Style Guide, Audience Persona Messaging
"Working with Courtney to revamp Industrious’s brand messaging strategy was invaluable. She took the time to survey, interview, and deeply understand our multiple audience segments and brand touchpoints to deliver a Brand Voice & Messaging Style Guide that gave our teams the clarity we didn't have before. It was the kick-off point we needed, and I'd recommend Courtney’s work to anyone looking for both strategic work and execution support."
STARTUP TURNED CORPORATE
Project:
Niche:
Voice & Tone:
Flexible Workspace / Coworking
Smart, elevated, joyful, and warm—sells belonging as much as square footage.
Results:
— Lauren Funk, Director of Marketing, Brand and Member Engagement at Industrious
Cabana
Brand Messaging, Audience Persona Development, Website Copywriting
ESTABLISHED BUSINESS
Project:
Niche:
Voice & Tone:
Mental Health / Employee Wellness (B2B)
Witty, supportive, and practical—guiding but not preachy.
In their words:
— Heather Townsend, Co-founder & COO of Cabana
"We have been burned by other marketing companies in the past who overcharged and underdelivered. The highlight was the volume of copy and the attention to detail to the different personas our brand interacts with. Most people would have lumped them all in together to save themselves time and effort.
Working with you was worth it in the end, because the speed and quality were not something we could have done in-house. The extensive and clear brand guidelines and personas were amazing. We would not have been able to come up with that on our own."
Docs for Health
Brand Voice & Messaging, Landing Page Copy
"As an early-stage health tech company, we knew what our platform did—but articulating why it mattered to healthcare professionals, executives, and investors was a different challenge entirely. Courtney helped us find the through-line. She took the time to understand our technology, our mission, and the nuances of the SDoH space, then built a messaging framework that gave us a clear, consistent voice across every audience. The Brand Messaging Blueprint has become our go-to resource for everything from pitch decks to website copy. If you're a startup trying to tell a complex story in a way that actually lands, Courtney's your person."
HEALTHTECH STARTUP
Project:
Niche:
Voice & Tone:
Healthtech / Social Determinants of Health (B2B SaaS)
Determined, Human, Urgent, Confident
Results:
— Rahul Vanjani, Founder & CEO of Docs for Health, Assistant Professor of Medicine at Brown University
StormArmour®
Website Copywriting, Product Positioning
startup
Project:
Niche:
Voice & Tone:
Storm Protection / Home Improvement
Direct and reassuring—technical enough to build trust, simple enough to drive action.
In their words:
— Nathalia Velasquez, Storm Armour
"I wanted to take a moment to express my sincere appreciation for your professionalism and exceptional work throughout the entire copywriting process. Your dedication and expertise have truly made a positive impact on the project!"
The Connection
Brand Strategy & Website Copywriting, Sales Page Copy, Email Opt-In Strategy & Outline
The Connection (formerly Maida Learning) provides education, resources, mentoring and support for allied health professionals and private practice owners in Australia. From the get-go, founder Amy Geach wanted to make it clear that The Connection is not a quick-fix solution factory or a policy template shop. The Connection was created for people ready to get stuck in and willing to get vulnerable. To counterbalance this gung-ho energy, we brought in messaging to highlight the community and culture of kindness that makes The Connection different from its more masculine and individualistic competitors. The Connection needed to convey that it is possible to transform your business without sacrificing yourself along the way.
“[There were] so many benefits. I got my time back, I was confident, excited and finally got that 'finished feeling' that I had been searching for. I had wanted to rebrand for AGES and the copywriting was finished in three weeks! AMAZING.
I didn't have to push the project and spend my time trying to get it off the ground. I didn't have to send emails checking in on how the work was progressing. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time. You really cared.
The research you put into this project was amazing and built so much confidence for me. Even knowing you were working hard to make sure the Australian language was accounted for! Brilliant!”
COACHING/COMMUNITY membership
Project:
Niche:
Voice & Tone:
Tagline:
Allied and private practice health professionals
Practical, Encouraging, Passionate, Kind
Your practice friend, from start to end.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Vero Branding
• Web Development: Alchemy + Aim
team credits:
Deeper Foundations
Brand Messaging & Website Copywriting, Sales Page Copy, Launch Emails
"I knew you were part scientist, part academic, and part amazing human being, but seeing your depth and structured process set you apart. A lot of copywriters just go off of my questionnaire and use my answers. I was hesitant to invest until I saw the level of voice of customer research and brand strategy involved—not just the copy."
coaching/consulting
Project:
Niche:
Voice & Tone:
Business Consulting / Expertise-Based Service Providers
Direct, No-Nonsense, Practical, Empathy that honors the human side of building a business.
Results:
— JESSICA LACKEY, FOUNDER OF DEEPER FOUNDATIONS
15.84% conversion rate
• Copywriting: Big Picture Copywriting
• Brand Design: Swail Studio
• Web Development: Krishna Solanki Designs
team credits:
• Images: Danielle Cohen
• Illustrations: Hollie Arnett
Zone 14
Brand Messaging & Website Copywriting, Case Study Copy
Consulting
Project:
Niche:
Voice & Tone:
Organizational Consulting / Strategic Advisory (Public & Private Sectors)
Sophisticated, direct, intellectual, grounded—combining intellectual depth with emotional resonance without sounding academic, jargony, or stiff.
TEam Credits:
• Copywriting: Big Picture Copywriting
• Brand Design & Web Development: Mae Studio
The Nourished Sensitive
Brand Messaging & Website Copywriting, Email Marketing Copy
"Nothing with Courtney is generic, or predictable, or stale. Courtney doesn’t write you words; she writes you strategy, alignment, coherence, clarity, and peaceful offerings to the Google Gods."
coaching/coMmunity membership
Project:
Niche:
Voice & Tone:
Holistic Wellness / Coaching & Community for Highly Sensitive People (HSPs)
Purposeful, inviting, and empowering—deeply personal with a whimsical, enchanting quality.
Results:
— Leah Tarleton, founder of The Nourished Sensitive
Coffee & Contracts
Social Media & Email Marketing Templates (Monthly Content Membership)
content marketing platform
Project:
Niche:
Voice & Tone:
Real Estate Marketing
Approachable, Confident, Savvy, Witty
In their words:
— Claudia, Coffee & Contracts
"You just saved me 3-4 business days writing this work. I am so grateful!
Brooke Raybould
Brand Strategy & Website Copywriting, Sales Page Copy
Brooke Raybould is a Georgetown MBA entrepreneur, podcaster, and mama to a million boys (okay, four) who helps high-achieving women who are struggling to choose between family and career determine a more fulfilling and sustainable lifestyle through digital entrepreneurship. Brooke wanted to make it clear to her 250K+ Instagram community that while there’s no “right” way to be a mom, there are systematic practices, organizational structures, and mindset tips she learned from the business world that can be used to optimize your life according to your values. Alongside a treasure trove of resources we positioned Brooke as the go-to guide for high-achieving moms.
"It brought tears to my eyes. But know that you nailed it. I read some of it to Ryan last night and he was like, wait that’s your writing? And I was like well kind of but no, that’s her! I trusted [you], and boy, I'm glad I did!"
CREATOR
Project:
Niche:
Voice & Tone:
Tagline:
Stay-at-home entrepreneurs
Motivational, confident, encouraging with an air of tough love
I was the mom with a Georgetown MBA who said ‘no’ to the corporate world and built a six-figure business during naptime.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Vero Branding
• Web Development: Alchemy + Aim
team credits:
*Brand voice chameleon, at your service!*
CoCreative Interiors
Brand Strategy & Website Copywriting, VIP Copy Day
CoCreative Interiors was born out of the desire to empower women to trust their instincts. Most women know how they want their home to look, feel, and function but are overwhelmed by the process and second-guess themselves. CoCreative’s messaging aimed to make it clear that Misty and her team lead clients through the decision-making process rather than making decisions for them, so that their home reflects their client’s authentic style and story. Fast-talking and full of sugar and spice, the website copy's voice and tone is a reflection of founder Misty’s southern charm and quick wit.
"Because I love my company and am passionate about what I do and - more importantly - how I do it differently, I have a tendency to want to firehose my clients and say all the things. Working through how and what I wanted to say and capturing the right tone had a domino effect. It brought my brand into clearer focus and learning how to speak directly to my ideal clients so the right people are coming to me, ultimately saving time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process."
FOUNDER-LED
Project:
Niche:
Voice & Tone:
Tagline:
Interior design
Chatty, witty, whimsical, warm
Design that feels like home.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Kristin Good Collective
• Web Development: Kristin Good Collective
team credits:
Vamonos Coaching
Brand Strategy & Website Copywriting, Book Page Consulting
Vamonos Coaching has a lot to offer: 1:1 leadership coaching, team coaching, speaking, workshops, experiential retreats in Oaxaca, Mexico—and a published book to boot! After distilling the Vamonos brand strategy down to its core messaging pillars, we worked to figure out the best copy user experience (UX) and content hierarchy that would effortlessly funnel website visitors to the right offer for their needs. The end result is a frictionless website with strategic copywriting crafted for each offer’s ideal buyer.
“I had an internal struggle that I *should* be able to communicate my vision for my business on my own. There are so many ‘do it yourself’ sites out there—I wrestled with the notion that I could get something out to the world.
[Courtney] took the random thoughts and ideas that I had and pulled them together into a place where I could say, "Yes, that is it!" I had so many words to describe Vamonos. Courtney was able to see through the noise and pull out what is in fact the essence of Vamonos.
I love to refer back to the strategy guide to gather inspiration that is rooted in my company values.”
COACHING
Project:
Niche:
Voice & Tone:
Tagline:
Executive & emerging leaders
Confident, matter-of-fact, sharp, professional sans the corporate jargon
¡Vamonos—Let’s go!
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Kristen Good Collective
• Web Development: Kristen Good Collective
team credits:
S.C.E. Real Estate
Brand Strategy & Website Copywriting
S.C.E. Real Estate delivers an elevated client experience with that boutique je nai se quois. But they’re more than pretty looks. In an industry rife with overused jargon and websites that feel more transactional than personal, S.C.E. founder Sandra wanted her copy to pull back the curtain on the buying and selling process by walking prospective clients through each step of the way, nipping the “how does this work?” mystery in the bud. S.C.E’s copy demonstrates how the team places a premium on great communication and radical transparency.
“Courtney is a magician! It is so important for my clients to understand my process, how I work, and my values. I now have that beautifully written, and it sounds like me.”
FOUNDER-LED
Project:
Niche:
Voice & Tone:
Tagline:
Residential real estate
Classy, Approachable, Caring, Confident
A high touch real estate experience. We make it personal.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Blueprint Brand Studio
• Web Design: Saltwater Designs
team credits:
Ready Set Mom
Brand Messaging, Website Copywriting, Email Sequences (Opt-In + Course Roadmap), Lead Magnet Copy
"When I first began to develop my digital product, I did not invest in this type of service and instead opted for the do-it-myself method, which taught me so much about the value and expertise in writing copy and messaging. The second time around, I valued my time and abilities differently, which made it a no-brainer to move forward with this investment. You are so easy to communicate with, prompt in responses and follow-up, clearly outlined the next steps in our process, and answered all of my questions plus connected me with outside resources and taught me so much about managing a digital product - this was above and beyond what I expected, and I’m so appreciative."
founder-led course creator
Project:
Niche:
Voice & Tone:
Parenting Education / Newborn Care
Warm, grounded, and reassuring—professional expertise delivered like a trusted friend.
Results:
— Kristen Stanley, DO, FAAP, Founder of Ready Set MoM
Ali Gunn Jewelry
Brand Strategy & Website Copywriting
Perplexed by the lack of meaningful, ethical, and well-made statement jewelry for professional women looking to stand out, Ali Gunn charged forward to fill the gap. A complete bad*ass in the corporate world, and often the only woman in the room fighting for her voice to be heard, Ali wanted her copy to communicate the symbolism and community behind each handcrafted piece. AGD jewelry is a symbolic and powerful extension of the female voice, even for those still working to find theirs. The copy is bold, full of life, and creates a sense of empowerment and unity amongst its customers.
“Our journey had a lot of phases that we were struggling to stitch together with the right words. We knew what we stood for and what we wanted. Through the strategy development phase, Courtney was able to pinpoint the exact words and phrases to use to tell our story. She developed a Brand Copy guide that articulated our brand strategy, buyer personas, our brand personality, and brand messaging. Courtney listened and asked great questions throughout the process. The outcome was a robust guide which we can leverage immediately and for the foreseeable future.”
E-COMMERCE / DIRECT TO CONSUMER
Project:
Niche:
Voice & Tone:
Tagline:
Professional women who buy their own bling
Empowering, bold, cheeky, unapologetic
For the woman who creates her own lane—The trailblazers, wavemakers, glass-breakers, and game-changers.
Results:
- Copywriting: Big Picture Copywriting
- Brand Design: Kristen Good Collective
- Web Design: Kristen Good Collective
- Photography: Jessie Wyman Photography
team credits:
TalentTrack Solutions
Brand Messaging & Website Copywriting
"It was the best investment I could have made at this early stage of the company. The reason I decided to do it is because I knew that she could put my words into a more uniformed way to tell my companies story. I am a consultant and understand the value of outsourcing in areas that I am not an expert in. Her communication, her ability to put pen to paper and she was (and will be) an incredible resource for me as I grow my business."
founder-led
Project:
Niche:
Voice & Tone:
Talent Acquisition Consulting / HR Services
Straight-forward and confident, yet warm and personable—equal parts trusted advisor and roll-up-your-sleeves partner.
Results:
— Tracy Westcott, founder of talenTtrack solutions
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Additional Projects
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AUTHOR DUCKS
ANNA ARESI TRANSLATION
BAKE IT WORK
Bright Evolution coaching
Cabana
COOLAROO
GALE COMMERCIAL
GALE PACIFIC
COFFEE & CONTRACTS
DEEPER FOUNDATIONS
DeepTrust Alliance
DEEPSIGHT
DOCS FOR HEALTH
DMZ
Fierce Kindness
FIO PARTNERS
Greyscale Development Group
Grow With Strengths
INDUSTRIOUS
Kelly Childress Coaching
KnitWiz
Mac N' Cheese Media
MBF trading
MojoTech
nashville sweets
OPEN DOORS ORGANIZING
PARACHUTE
prime life nutrition
READY SET MOM
Safri
Seveney Mortgage Notes Investments
Storm Armour
Talent Track Solutions
The b.r.a.n.d. photographer method
The Coaching Tools Company
THE NOURISHED SENSITIVE
Third Opinion M.D.
Tilt Metrics
Valerie Loo Intuitive Physical Therapy
VISIONARY VOCALIST
Warp + Weft
Women In Leadership Nexus
Work Simply
ZONE 14
Dang-Good Messaging
BP has written
Photographers
for
Brand Designers
Interior Designers
Early-Stage Startups
Jewelry Artisans
Coaches
Consultants
SaaS Companies
Dietitians
Real Estate Agencies
Digital Marketers
Mental Health Professionals
Nonprofits Orgs
Physical Therapists
Home Organizers
Social Justice Orgs
B2B Agencies
HR Professionals
Healthcare Providers
Financial Services
Bakeries
Nonprofit Consultants
Staffing Agencies
Executive/Leadership Coaches
...and many, many more.
Authors
B2C Brands
Travel Agencies
Creators
Influencers
Copywriters
Kind Words
Courtney is the Ferrari of copywriters.
— Sean Webster, CEO of Mac N' Cheese Media
The copywriting was far beyond our capabilities and her dedication to nail our tone properly really made working with her worth every penny.
🏎️ P1, baby.
Courtney is a magician!
— SANDRA CONSIDINE, S.C.E. REAL ESTATE
It is so important for my clients to understand my process, how I work, and my values. I now have that beautifully written, and it sounds like me.
I'm blushing...
Courtney is extraordinarily talented at her craft and I am grateful to have had her as my brand strategist!
— BRYN PANEE BURKHART, BRIGHT EVOLUTION
The honor is mine!
Courtney’s work helped us stand out from other players in the space.
— MARY MELTON, PARACHUTE
Working with Courtney transformed our idea into a sophisticated brand. She helped bring personality and a user-centric approach to our otherwise corporate brand.
Team work makes the dream work!
CONTACT ME
Please select an available time to chat via the scheduler. We'll spend ~30 minutes discussing your project and getting to know each other a bit better. You will be prompted to fill out a brief questionnaire in order to lock in your meeting time.
For speaking and workshop inquiries please email me at courtney@bigpicturecopywriting.com .
