(Oh, those were the days.)

Once upon a time, after receiving my M.S. in Print and Digital media from NYU (a master's degree in selling stories) and flitting around the high-rise offices of The New Yorker, Simon & Schuster, and Macmillan Publishers, I said goodbye to the world of creative marketing campaigns and hello to the data-driven world of tech marketing, where clicks and conversions are queen. 

To say it was a rude awakening would be an understatement. I was the resident creative used to building worlds through voice, storytelling, and organic reach Facebook campaigns.

Suddenly my ideas and words were countered with a whole lot of “why?”

But data without empathy can only take you so far…

...Why should our hero header say this?
...What is the data behind this decision?
...Can you show me the research on this?

I was thrust into a world of UX copywriting, analytics, heatmaps, user testing, and coming to terms with the fact that marketing was experiencing a dramatic shift into a trackable data-driven realm. 

Using a combination of industry research, behavioral psychology, voice-of-customer data, and emotional marketing, I capture your prospect's attention so you can generate more revenue and confidently scale your business.

I’m a huge advocate of holistic branding—it’s not just words we’re after. Your copy design, brand imagery, photography, client and customer experience all need to work in beautiful harmony to create the kind of impact that gives you the edge over your competitors. 

When you work with me, you don’t just get a copywriter. You get a Marketing Director with a bit of a quirk and a wicked sense of humor—but who’s serious about ROI.