Hook your readers and pull them down the page with 50 headline formulas perfect for your website copy and sales pages.

Headline Hero Formula Lab Template

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  • 50 Headline Formulas + Examples

  • Headline Formulas Lab Worksheets (Google Doc & Google Sheets)

Goal Matching Headline Organization:
  • Value Prop It Like It’s Hot
  • Swing Into Action
  • Make It Easy Like Sunday Morning
  • Pique Curiosity
  • Paint The Picture
  • Objection, Your Honor!
  • Obstacles, Schmobstacles
  • Question For You…
  • Social Proof Is Truth
  • The Rally Cry

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Analytics show the average website visitor only reads ~20% of the content on your page—BUT they do read headlines.

Distractions galore, the scanning and skimming behavior we’ve developed means your headlines have to pack a punch and give your reader context–FAST.

So how do you craft compelling headlines that’ll give your readers a taste so flavorful they’ll want to read every last word?

The Headline Hero helps you throw the skimmer a bone so they can quickly identify the information they’re looking for and make the subconscious decision to keep reading your page.

Whether you’re looking to hook, delight, or hit-em-in-the feels, the Goal-Matching organization plus pre-filled examples helps you quickly workshop the best headline options for your offers. 

Brand Strategy MEGA Questionnaire + Trello Planner

Audience Discovery Workbook


Audience Persona & Brand Messaging Workbook




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