When it comes to writing yourself into knots, your About page takes the cake.
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You’re somehow supposed to summarize yourself into a tidy little box and cleverly connect your lived experiences to your reader’s needs.
You know your About page is not about you, it’s paradoxically about your audience…but, like, how?
It all starts with the prep, baby.
You’re a multi-faceted human being who’s lived many lives. Explaining how you got to where you are today could fill the pages of a novel, but you don’t have that kind of time and honestly, your reader wants the Cliff’s Notes.
Gather relevant personal information and workshop your story so when it’s time to put the proverbial pen to paper, you’ll know which talking points raise your perceived value, connect your perspective and experiences with your audience's needs, and show off your credentials without feeling braggy or boring.
(Pssst: If you've purchased the BP Brand Strategy MEGA Questionnaire, you've got this Primer already!)