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Hey there!
I’m Courtney Fanning the copywriting and brand strategy brains behind Big Picture. I use my literal master’s in selling stories to help 1:1 clients and DIY students write purpose-driven copy that sells and scales. 

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Written by Courtney
Copywriting & brand strategy brains behind Big Picture.

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If this is your first time checking out Big Picture Copywriting, WELCOME! 

Below you will find a list of past clients, happy to vouch for my services. I encourage you to peruse the BP blog, as client examples are often sprinkled throughout my content as well.

🛠 If you’ve been referred by a client or friend of BP, please note that the site has undergone a slight brand refresh and a complete client portfolio section is still under construction. 

BP Client Roster

If you are interested in seeing work from a particular industry, or a specific set of deliverables, please don’t hesitate to reach out. Many clients are in beta launch mode or working with a web designer to implement our work. For more information, contact me directly at

Grow with Strengths
DeepTrust Alliance
Warp + Weft
Ali Gunn Jewelry
Open Doors Organizing
The B.R.A.N.D. Photographer Method
Greyscale Development Group
Seveney Mortgage Note Investments
CoCreative Interiors
Women in Leadership Nexus
7E Membership Site
Indicium Rx (Private Site)
Jessie Wyman Photography
Bluezoom Marketing
Fierce Kindness
MBF Trading
S.C.E. Real Estate
Prime Life Nutrition
Bright Evolution Coaching
Third Opinion M.D.
BIFI Loan Servicing
Kelly Childress Coaching
The Coaching Tools Company
The Connection (formerly Maida Learning)
Mac N’ Cheese Media
Legendary Event Staffing & Entertainment
Brooke Raybould
Grow With Strengths
Vamonos Executive Coaching
Nashville Sweets
Valerie Loo Intuitive Physical Therapy
Emily Halpern Creative
Talent Track
Work Simply App
Tilt Metrics
Storm Armour

Previous Work & Brand Campaigns

The New Yorker

Simon & Schuster Children’s Publishing

Macmillan Publishers/St. Martin’s Press

The Boston Conservatory


Seattle Homes & Lifestyles Magazine

Elizabeth Arden

Stash Tea

TMC’s The Walking Dead

Ways To Work With Big Picture Copywriting

Big Picture client-side services include:

Brand Discovery

Brand Strategy + Website Copywriting

Email Marketing VIP Week

Website Copy Audit

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The DIY Copywriting Roadmap

A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.