“I immediately started getting leads that better fit my ideal client avatar and are better fits for my new offers.”
Watch & Write your website copy
The DIY Copy Kit
Let's be real—in a perfect world, you'd be able to hire a dream team brand designer, copywriter, and web dev and designer right from the start. But when you're bootstrapping your business, investing $10K-$25K in professional services isn't always possible on Day 1.
That's why I created the DIY Copy Kit specifically for coaches, consultants, and creative entrepreneurs who need to write compelling web copy that converts—without the hefty price tag that comes with hiring a professional copywriter.
all templates are google docs & word
HOmepage template
ABOUT PAGE TEMPLATE
(x3) SERVICES TEMPLATES
(x2) LONG FORM & MINI SALES PAGE TEMPLATES
8 copy & editing resources
$400
$600
PLUS, long-form sales page & sAles page mini templates
section-by-section Video Tutorials
STep-by-Step copy prompts
client copy examples
AUDIENCE PERSONA & BRAND MESSAGING MASTERCLASS
“Courtney steps you through the content so methodically and so thoroughly you’re never going to feel like you’re lost.”
— nina mills,
what's for eats
“It’s like a mini-course on how to put together your website. Perhaps the word ‘template’ is misleading because it's so much more than a template!”
— Anna aresi, aresi translations
Stop overthinking your website copy. Get proven templates that tell you exactly what to write, where, and why.
If you're tired of writing, deleting, and rewriting the same sentences over and over, The DIY Copy Kit's psychology-backed copy prompts and step-by-step templates guide you through writing every page with proven conversion principles. Whether you're launching or pivoting your business, you'll craft compelling website copy that connects with your ideal clients—in days, not months.
conversion copywriting templates used by businesses inside and outside of the online business world.
WRITE WITH EXPERT-LEVEL CONFIDENCE
Attract & Repel the right audience
NAIL YOUR unique BRAND VOICE & TONE
WHAT YOU'LL GET:
CORE WEBSITE TEMPLATES:
Homepage Template
Step-by-Step Video Tutorials
About Page Template
UX/User Journey Guide ("Which Services Page Is Right For Me?")
Long Form Sales Page & Mini Sales Page Copy Templates
Plus $50 OFF a 1:1 Copy Tune-Up + Editing Session!
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Services Pages Copy Templates (x3)
"Services Six" Framework Workbook
EACH TEMPLATE INCLUDES:
Offer Ladder Worksheet
Psychology-Based Copy Prompts
Copy Sweeps Editing Checklist
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Skeleton Frameworks w/ Example Copy
Audience Persona & Brand Messaging Masterclass
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COPY & EDITING RESOURCES:
Brand Voice Chart & Worksheets
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Sales Page Prep Questionnaire
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Quick Start Guide
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01. Homepage, About, & Services Page Templates
Think of these templates as your secret weapon for mastering website copy. Each section comes with bite-sized prompts that help you uncover what makes your business special, plus real examples showing you how to transform those insights into magnetic copy. It's like having a pro copywriter guiding you through every word—minus the $6000 price tag.
2. Long-Form Sales Page & Sales Page Mini
Not sure whether your offer needs a novel or a napkin pitch? I've got you covered with both long-form and mini sales page templates. The long-form template is perfect for premium offers that need more convincing, while the mini template helps you create shorter, punchy pages that still hit all the conversion sweet spots. Either way, you'll know exactly how to structure your offer for maximum impact.
3. Over-The-Shoulder Video Tutorials
Ever wished you had a professional copywriter looking over your shoulder while you write? That's exactly what these video tutorials deliver. Instead of just handing you templates and hoping you figure it out, I walk you through every section, showing you exactly what to write, where it goes, and why it works—just like I'm right there coaching you through it.
ON THE FENCE?
JUST READ THESE:
“I have looked at a bazillion copy experts for website templates and I always go back to Courtney’s.”
Courtney has helped me SO much with my copy. I can't thank her enough!
“I could read every blog post on the internet but it still wouldn’t systematically and logically walk me through every area I needed to cover.”
[The template] is like a recipe...it tells you the ingredients you need and the steps you need to take to prepare each ingredient. Then you’re ready to bake it into a cohesive brand.
“Starting a new business, it can be scary to spend money but I knew I needed the right words to make my business work and you’ve helped me find those words and given me confidence in myself and my business.”
“These website copy templates helped me break through that wall and update my website to serve an audience of business leaders. I so appreciate it!”
Due to the digital nature of this product, refunds are not allowed.
Great question! These templates are the frameworks I use to write copy for my 1:1 professional clients, spanning over 24 industries (and counting), in a range of business models from course creators, service-providers, B2B, SaaS startups, and B2C product companies. These products cover the core copywriting frameworks real businesses use inside and outside of the online business world.
You bet your cute 🍑 you can! My copywriting students and clients have used these templates to convert browsers into new clients, secure investor funding, fill courses and memberships, and sell their products---without having to hire a conversion copywriter, like me.