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Reverse Engineer Your Brand Messaging To Write Copy That Stands Out

WATCH NOW!

You’ve heard you need to write copy that reflects your audience’s inner monologue…but how do you actually do that?

And how do you make it sound interesting without saying the same thing as everyone else?

In this workshop, I’ll show you how to dive three levels deep into your audience's psychology to find “sound bites” that speak to their problems in a way that no one else does. You'll learn how to use a Persona Builder to "flip the script" to create stellar copy for your website, sales pages, emails, LinkedIn posts, and more. No more staring at the blinking cursor, wondering what to write. Instead, you'll walk away with a framework that gives you the words your audience wants to hear.

WE'LL COVER:

Why copywriting formulas fail service-based businesses.
The Audience Persona & Brand Messaging Framework.
How to "flip the script" and turn your audience's exact thoughts into copy they swear you pulled from their brain.
Tips for finding your natural voice without copying someone else's.

⏯️ WATCH NOW FOR $19

(I don't sell this masterclass anywhere else. Grab it now or forever hold your peace.)

I help creative entrepreneurs stand out with strategic copywriting.

I'm a publishing & media professional turned tech marketer with a literal master's degree in selling stories.

I started Big Picture Branding because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in. My clients are proof that you can grow a profitable businesses that doesn't shy away from having a personality or a big picture purpose.

work with me

I'm Courtney Fanning

See also: book nerd, brand strategist, copywriter, retired ballerina, Ravenclaw, dreams of being stuck in an Edwardian-era novel.

Courtney's copywriting was far beyond our capabilities and her dedication to nail our tone properly really made working with her worth every penny.

— Sean Webster, CEO of Mac N' Cheese Media

The French 75 Podcast is hands-down one of the best business and marketing pods on the airwaves.

— jocelyn, head of social, Create cultivate

Blair changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her.

— lindsay, co-founder of almost 30