Go ahead and bookmark this blog

The BP Blog

Serving up conversion copywriting tips, brand strategy how-tos, and marketing & business advice for online business owners.

Never miss a copy template drop, copywriting hot-take, or random-yet-so-relevant story time that’ll breathe inspiration back into your day. Or at least make you laugh.

“Letters from Your Editor”

subscribe to

Recent Posts

JOIN THE WAITLIST
REOPENS SPRING 2024!

The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.

The Copywriting
Cohort Course
(C3)

BROWSE THE SHOP →

Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.

The BP Shop

More cheers, less tears

(I got you, babe.)
buy now

The Audience Persona & Brand Messaging Workbook

Shop the Bestseller!

grab a freebie

The DIY Copywriting Roadmap

A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.