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Watch the Audience Persona & Brand Messaging Masterclass!

The 30-Minute Masterclass that will teach you how to "flip the script" to create standout messaging and copy.

The client-copy framework I use to write conversational copy that resonates with audiences across 24 industries (and counting!)

STRUGGLING TO KNOW WHAT TO WRITE?

Reverse-engineer your brand messaging for stand out copy.

*~NEWSFLASH*~ The perfect copy doesn't live inside your head →→→ It lives inside your client’s head.

In this masterclass, I’ll show you how to conduct audience research like a marketer (no MBA required) and “flip the script” to write voice-driven website copy using my signature BP Audience Persona and Brand Messaging Framework.

TIMESTAMPS:
:00 - 2:36 - Introduction
2:37 - 3:23 - Most common copywriting problems (according to my audience survey)
3:24 - 4:33 - The problem with hiring a copywriting before you're ready (why DIY is the way to go!)
4:34 - 6:40 - How to convey your brand personality
6:41 - 9:30 - The 3 Ts of brand voice
9:31 - 10:44 - Tips for finding your voice and the golden rule of voice and personality
10:45 - 12:55 - IRL client examples
12:56 - 14:13 - Brand voice and personality prompts
14:14 - 16:12 - How to research your audience and snag "voice of customer" sound bites
16:13 - 25:00 - The BP Audience Persona and Brand Messaging Framework
25:01 - 26:13 - IRL client case study!
26:14 - 31:30 - The BP Copywriting Framework For Success: How to write your copy when you don't have the time, motivation, or inspiration.

⏯️ WATCH NOW FOR $19

(Pssst…I don't sell this standalone masterclass anywhere else!)

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A Human Wrote This.

earnings disclaimer →

I use AI tools to make my process more efficient (e.g., information recall, transcript generation, etc.), but the copy, strategy, voice, and creative decisions are all mine.