FACT: YOUR READERS ONLY CONSUME 20% OF THE CONTENT ON YOUR PAGE
Let’s make your words count.
BRAND STRATEGY – Before our big day you’ll get a pre-session questionnaire to complete so we can both be on the same page and ready to roll! I’ll lead the way with a series of exercises we’ll use to explore your purpose, goals, market, audience, competitors, and determine how to make your brand shine. Afterward, I’ll be hard at work behind the scenes mapping your audience personas to their unique messaging frameworks. I’ll get to the bottom of your voice and tone and compile ready-to-use headlines, taglines, and a brand word bank that will give you the foundation for your website copy.
WEBSITE COPYWRITING – Taking everything we learned from the strategy building process, I’ll outline SEO-rich copy for your site. We’ll look at overall site goals, page goals, keyword research, CTAs, and recommended lead magnets. Google docs and Loom video check-ins ensure a solid feedback loop. We’ll cross our Ts and dot our Is to make sure everything is pitch-perfect and ready for you to hand over to your web designer to implement. (And if you’re looking for someone to build your site, I have some recommendations for people I work with who do a bang-up job.)
