How To Define Your Brand Personality (Free Workbook Download)

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I’m Courtney Fanning the copywriting and brand strategy brains behind Big Picture. I use my literal master’s in selling stories to help 1:1 clients and DIY students write purpose-driven copy that sells and scales. 

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Written by Courtney
Copywriting & brand strategy brains behind Big Picture.

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7 easy exercises done in 10 minutes!

Whether you sell a service or a product, the online world is NOISY. Everyone is trying to carve out their own tiny space amidst the chaos and there are a million and a half tactics to reach your ideal audience.

But here’s the scoop:

It doesn’t matter if you pour a million dollars into Facebook advertising if you’re not memorable. Even highly visual platforms like Instagram are encouraging brands to use long-form captions to catch people’s attention and stop them from scrolling past good content.

Why is this?

As human beings, we build emotional connections to people – not products or services.

Having a brand personality and using it consistently throughout your sales and marketing messaging builds a brand your audience can relate to.

This leads to greater appeal, trust, differentiation, loyalty, and ENGAGEMENT. (The big E social platforms covet.)

Determining your brand’s personality is super simple when you’ve got the right prompts.

I’ve put together seven easy exercises you can complete in under 10 minutes to define the characteristics that make you recognizable to your ideal audience.

We’re talking Purpose, Tone, Language, Voice, Character, Muse, and Brand Feel.

Get started by downloading the FREE Brand Personality Workbook⤵️




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The DIY Copywriting Roadmap

A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.