Copywriting and brand messaging support for founders, startups, and growing businesses, masterfully crafted by a freelance copywriter with 15+ years of experience.
TL;DR: writing copy isn’t your idea of a good time.
NOT ME STATING THE OBVIOUS, BUT...
It's no mean feat. Most days you worry your copy isn’t speaking to the right people and you don’t need to look at your analytics to know your copy isn’t piquing Google's interest. Heatmaps show your visitors are X-ing out before they've learned about your product or service. And worst of all, your purpose (the thing people connect with the most) is buried underneath a word salad.
Whether you're looking for project-based copywriting or need a monthly copywriting retainer, I've got packages and flexible payment options for every budget.
Leave it to me to craft SEO copy that sounds like your audience's inner monologue and bubbles your site to the top of Google search.
(Fun fact: 75% of my leads come from Google Search. I practice/preach...)
My Brand Messaging process considers your business model and target audience, defines your core messaging, explores your brand voice and gives us the clarity and direction we need to execute stand out sales copy.
Luckily, you found me and writing your copy is kind of my thing.
To put it bluntly, I didn't wake up one morning and decide to call myself a copywriter. I have 15+ years of experience writing and marketing for businesses and I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does and I do.
I started Big Picture Copywriting because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in (my tech marketer past life). Because if your yawn-inducing copy lacks purpose and personality, and disregards UX best practices and behavioral science, it's dead on arrival.
I’m Courtney Fanning.
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I've got a stellar crew of designers and developers on standby.
Copywriting Services
My signature process for refining your brand messaging and translating it into website copy that keeps you booked and busy year-round.
Looking for a dream team?
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Get inside your audience’s heads with better brand messaging. Dial in your brand story, audience personas, marketing messaging, brand voice, pillars, and more in this 4-day messaging intensive.
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Long-form sales page copy that moves people to buy your courses and offers without giving them (and you) the ick.
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Wearing more hats than you have time for? Put your copywriting tasks on my plate and consider it done.
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Misty Molloy, Founder of CoCreative Interiors
“Capturing the right tone had a domino effect...”
...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.
“I would have never arranged my copy so well without Courtney’s talent.”
To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.
Barbara de la Torre, Founder of Third Opinion MD
The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.
“Courtney took my vision and created something better than I even imagined.”
Bryn Panee Burkhart, Founder of BRIGHT Evolution
"I wanted to rebrand for AGES. I got my time back and I finally got that 'finished feeling' I'd been searching for. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time."
CEO & Founder of The Connection
I finally got that “finished feeling” I’d been searching for.
✅ Brands that are clear, honest, and engaging.
❌ Not brands hiding behind bland, jargon-filled messaging with no P.O.V.
can we get real for a second?
Your move, chief.
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Factors that influence cost and tips for budgeting and hiring a copywriter.
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Avoid the fundamental mistake that will cost you $$ thousands of dollars to fix.
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Determine your brand's personality with seven easy exercises you can do in under 10-minutes.
An easy-to-follow framework to use when refreshing your brand identity and messaging.
The essential best-practices to check off the list before hitting publish on your blog posts, websites, and media content.
Write your homepage copy from header to footer with this easy-to-follow Google doc template + visual wireframe.
Dead simple prompt-filled templates and guides to get the job done when hiring a professional copywriter isn't in the cards.
More cheers, less tears
Learn to dive three levels deep into how your audience thinks so you can write compelling messaging like nobody else.
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