Copy Turn-Ons as The Thinker:
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You like a crystal clear 1-liner introducing *exactly* what the product or offer is — poetic or cutesy slogans are a major turnoff.
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You live for the “marketing receipt” or the itemized list of features and deliverables you’ll walk away with.
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A well-organized page matters. You’re reading top-to-bottom (returning to various sections multiple times) so a linear narrative that helps coach you down the page shortens your decision-making lead time.
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The copy needs to connect the dots from The What to The Why to the So What? to The Proof and Fork-in-the-Road CTA.
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You’re drawn to stats and qualitative “proof” or information but a testimonial that speaks to a very specific shared problem is also highly effective to you.
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Testimonials need to match the sales claims on the page — when you’re learning about the emotional benefits of a product or service you want to see an emotional testimonial. When you’re weighing up ROI, you need to see a qualitative testimonial.
