LEVEL UP YOUR HEADLINE GAME
Grab the Headline Hero
Hook and reel your reader in with 50 headline formulas + EXAMPLES crafted to magnetize eyeballs and move them down the page.
Sadly, the average website visitor only reads 20% of the content on your page—but they DO read your headlines.
Your website visitors are on a mission. The scanning and skimming behavior we’ve developed means your headlines have to pack a punch and give your reader context–FAST.
The Headline Hero helps you throw the skimmer a bone so they can quickly identify the information they need and make the subconscious decision to keep reading…
…And continue reading they will, because these headlines are snappy as heck.
I mean, look at you, you’re still reading this paragraph. Well done, you!
Here’s the info you’re looking for:
WHAT’S INSIDE:
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50 headline formulas + EXAMPLES for websites, courses, services, and digital products.
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Headline Formulas Lab Worksheets
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Accessible in Excel, Sheets, Google Docs, and Word
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Goal Matching Headline Organization:
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WYSIWYG (Wizzy Wig – A.K.A.- What You See Is What You Get)
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Value Prop It Like It’s Hot
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Swing Into Action
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Make It Easy Like Sunday Morning
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Pique Curiosity
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Paint The Picture
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Objection, Your Honor!
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Obstacles, Schmobstacles
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Question For You…
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Social Proof Is Truth
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The Rally Cry
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*Please note, because of the nature of digital products we do not accept returns or offer refunds. You can review our full Refund & Return Policy here.