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When investing in marketing and outsourcing freelance copywriters, it’s important to determine whether you need conversion copywriting or brand copywriting. Ultimately, hiring a conversion copywriter or a brand copywriter depends on your specific business goals, target audience, and marketing strategy. What’s the difference between conversion copywriting vs. brand copywriting? Conversion copywriting focuses on persuading potential […]
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In a perfect world, all business owners and startups would be able to hire a copywriter, work with a brand designer, and build a custom-designed website all at the same time. But chances are, you don’t have between $10K-25K in funding to tackle everything from Day 1. If you aren’t able to assemble your Dream […]
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It’s a common mistake to assume that once your website copy is written (either by a professional copywriter or DIY) anything less than a windfall of new leads and customers means your copy is ineffective. However, you might actually have a marketing problem, not a copy problem. So how do you tell if you have […]
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Hiring a professional website copywriter can relieve you of the stress and anxiety (not to mention the hours) spent trying to DIY your copy. However, working with a freelance copywriter can also seem daunting if you’re not familiar with the process. From the initial discovery call to the final design implementation, each step is crucial for […]
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The most important marketing asset your business owns is your website. Whether someone discovered you via social media or offline, your website is the first place potential customers and clients go to check you out. This means the quality of your website copy is absolutely crucial. A well-crafted message can engage visitors, convey your brand’s […]
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As a professional copywriter, one might think I recommend every business owner hire a professional copywriter on Day 1, but that couldn’t be farther from the truth. A copywriter can only work effectively when certain foundational aspects of your business are already in place. Outsourcing too early can put you at financial risk if certain […]
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The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.
Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.
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A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.
Determine your brand personality with seven easy exercises you can complete under 10 minutes.