Here’s how we’ll get it done:
INTRODUCTION
Prep Like A Pro
Ever wonder how copywriters can make words flow like wine? This is how.
Get your ducks in a row with a quick website audit and stats check-in. We wanna know what we’re working with so you can *boom* hit those target numbers* as you iterate. And since the best copy sounds like how your readers think, I’m handing over my Audience Survey Template (doesn’t matter if you’re sending it out to two or 2,000 people) and Testimonial Survey to start collecting those fly-on-the-wall copy pulls that result in sticky, my-gosh-they-just-GET-me copy.
Finally, you’ll run down the Website Content and Asset Checklist so you have everything you’ll need to actually LAUNCH your site when the eraser dust has settled.
BRAND STRATEGY
Chapter 2: Brand Clarity
Like that post-hot yoga feeling you get when you’re laying in savasanna.
Learn how to perform a brand audit to set yourself up for copywriting success. Because if you’re not clear on what the heck it is that you do and the why behind it, ain’t nobody gonna pick up what you’re putting out there!
You’ll deep-dive into the BP Signature Brand Strategy Questionnaire to get aligned on everything from your Brand Pillars and target audience to your brand voice, personality, and what you want your brand perception and perceived value to be (a.k.a your vibe, value, and charging the prices that match.)
SERVICES PAGES
Chapter 3: Services That Sell
Services pages that qualify your leads and do the selling *for you*.
Unveil my secret to writing a high-performing services page using the BP Services Six framework. Walk through the anatomy of the THREE types of services pages (and which one you need) to expertly present and sell your bread and butter and then seamlessly guide your buyers toward a conversion (a.k.a booking a call, booking your service, adding to cart, buying now) by tugging on the emotional, social, personal, and future-state threads your audience is positively *pining* after.
Of course, writing clear and compelling copy is only as good if it’s seen by the right people. We’ll talk SEO and and how to strategically sweep valuable keywords and phrases into your copy so you’re setting the stage now, for your pages to accumulate SEO currency each and every time the Googs, crawls your site.
In the end: I’ll walk you through my step-by-step writing process using the BP Services Page Trio Templates to craft your copy. You’ll submit your work to me and receive my Editor’s Notes and suggested changes before the next week’s mastermind meeting.
ABOUT PAGE
Chapter 4: A Brand Story That Connects
Because your About page needs to sell you, not your LinkedIn resume.
Truth be told, you are part of the sales package and people ARE going to look at your About page and judge whether or not they know, like and trust you enough to pay you dollah’ dollah’ bills to help them solve their problems.
But you probably feel a *twinge* of awkwardness tooting your own horn or can’t see the forest from the trees. And that winding path you took to get where you are today? It’s actually a blessing and we’ll use it to workshop your unique value proposition and craft a brand story that unites your buyer with your mission and has them clamoring to work with you.
In the end: I’ll walk you through my step-by-step writing process using the BP Cohort-Exclusive About Page Template to craft your copy. You’ll submit your work to me and receive my Editor’s Notes and suggested changes before the next week’s mastermind meeting.
HOMEPAGE
Chapter 5: Perfect Your First Impression
Write a homepage that WOWs your ideal audience and compels them to take action.
Start chilling the bubbly because we are bringing it HOME, baby! You’ve got literal *seconds* to grab your reader’s attention, validate what’s going on in their heads, and show them the way forward. Rather than throwing everything at them, you’ll think strategically about how you want your website reader to interact with your site and what levers you need to pull to get them to the next step in their journey.
We’ll put headlines through the ringer, perform a Skim Reader Test, and leverage the power of the Cohort Community to help you see the back of your head (a.k.a. quick wins and fixes you’re missing.)
Plus, grab my BP Contact Page Conversion Hacks to help you seal the deal on the often overlooked clincher of a page. Just because it’s a simple page, doesn’t mean you can slap a name/email field form and call it a day, folks!
In the end: I’ll walk you through my step-by-step writing process using the BP Cohort-Exclusive Homepage Template to craft your copy. You’ll submit your work to me and…you know the drill!
Epilogue: 30- Day Mastermind Check-In
Real talk: You cannot measure how effective your copy is if you never launch your website!
Tee-rust me, the hard part is over. YOU.WROTE.YOUR.COPY! You’ve got 30 days to purchase a fully customizable (and flexble) website template, hire a designer, or leap back into that design panel and start installing your brand new copy.
After our break, we’ll check in and I’ll perform a full site review on *both* your copy and design implementation. (‘Cuz copy and design have to work together!)
And, to make sure you’re doing what you need to to attract people to your website (so you can start collecting that gold-star-is-is-actually-working-data) I’m handing over The BP Marketing Plan System so you can create a SIMPLE on-brand marketing plan that funnels people to your website.
Annnnnd, because I cannot help myself, I’m opening up my sales call playbook and taking you through my Dubsado Sales Call Workflow Tutorial.
