Whether you’re writing copy for yourself, your employer, or your clients, a copy word bank is an essential, must-have resource to have on hand.
Word banks can help you get unstuck when you’re feeling like the words just aren’t flowing, and they can help you stay true to your brand voice and personality. (Just realized you’re not clear on your brand voice? I got you, create your brand voice chart and download the brand personality workbook.)
The best part about your bank is there’s nothing fancy about it and it’s easy to add to when inspiration strikes. Just pop open a Google doc and you’re ready to get started!
I love creating word banks for my clients who are about to launch so that all their future content and promotional materials (social media captions, ad copy, landing page CTAs, blog posts, product descriptions, you name it!) are as close to “copy and paste” as you can get.
Start building your own copy word bank by following the categories below!
Describe your business:
This is your elevator pitch or the 2-3 sentences you use to describe your business, what you do, who it’s for, and what makes it unique.
Define your brand voice:
This might sound like:
- Simple
- Friendly
- Helpful
- Encouraging
Write out your -isms and unique phrases I like to use:
This might sound like:
- I got you
- You got this
- Right this-a-way…
- Easy peasy
- No sweat!
- Sweet lord, YES!
- More please!
- …shall we?
Product descriptions:
This might sound like:
- …complex jobs made easier
- …simple but powerful
- …vision of modernization
- …metrics that matter
- track and manage
- easy and intuitive
- elegant
- essential
- premium
Service descriptions:
This might sound like:
- All the hats
- Build your base
- Think big
- Clarify
- Launch
- Discover
- Learn
- Grow
- Confidence
Headlines:
- Branding is more than a logo or a tagline
- You don’t need to jump and hope for a safety net
- Give voice to what makes your business unique
Taglines:
- Where purpose meets profit
- We meet you where you are
- Scrap stale
- Design for all
- Keeping your business afloat
- Your North Star
- Turning chaos into order
- Master your messaging
CTAs:
- Learn more
- Yes please!
- Let me in!
- I’m ready
- Let’s do this
- I wanna join!
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