How To Create Your Own Copy Word Bank

Which Buyer Type Are You? Level up your copy by discovering your copywriting pitfalls.
Letters From Your Editor

Take the quiz →
Resource Library

Free downloadable resources that’ll make you feel like Belle in Beast’s library.
One-stop shop for copywriting and branding tools, templates, and more!
Grab freebies →
Go shopping →
Hey there!
I’m Courtney Fanning the copywriting and brand strategy brains behind Big Picture. I use my literal master’s in selling stories to help 1:1 clients and DIY students write purpose-driven copy that sells and scales. 

work with me
Written by Courtney
Copywriting & brand strategy brains behind Big Picture.

learn more →

Whether you’re writing copy for yourself, your employer, or your clients, a copy word bank is an essential, must-have resource to have on hand. 

Word banks can help you get unstuck when you’re feeling like the words just aren’t flowing, and they can help you stay true to your brand voice and personality. (Just realized you’re not clear on your brand voice? I got you, create your brand voice chart and download the brand personality workbook.)

The best part about your bank is there’s nothing fancy about it and it’s easy to add to when inspiration strikes. Just pop open a Google doc and you’re ready to get started!

I love creating word banks for my clients who are about to launch so that all their future content and promotional materials (social media captions, ad copy, landing page CTAs, blog posts, product descriptions, you name it!) are as close to “copy and paste” as you can get.


Start building your own copy word bank by following the categories below!


Describe your business:

This is your elevator pitch or the 2-3 sentences you use to describe your business, what you do, who it’s for, and what makes it unique.


Define your brand voice: 

This might sound like:

  • Simple
  • Friendly
  • Helpful
  • Encouraging


Write out your -isms and unique phrases I like to use:

This might sound like:

  • I got you
  • You got this
  • Right this-a-way…
  • Easy peasy
  • No sweat!
  • Sweet lord, YES!
  • More please!
  • …shall we?


Product descriptions:

This might sound like:

  • …complex jobs made easier
  • …simple but powerful
  • …vision of modernization
  • …metrics that matter
  • track and manage
  • easy and intuitive
  • elegant
  • essential
  • premium


Service descriptions:

This might sound like:

  • All the hats
  • Build your base
  • Think big
  • Clarify
  • Launch
  • Discover
  • Learn
  • Grow
  • Confidence



  • Branding is more than a logo or a tagline
  • You don’t need to jump and hope for a safety net
  • Give voice to what makes your business unique



  • Where purpose meets profit
  • We meet you where you are
  • Scrap stale
  • Design for all
  • Keeping your business afloat
  • Your North Star
  • Turning chaos into order
  • Master your messaging



  • Learn more
  • Yes please!
  • Let me in!
  • I’m ready
  • Let’s do this
  • I wanna join!



grab a freebie

The DIY Copywriting Roadmap

A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.