Copy Turn-Ons as The Director:
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You prefer short, concise copy. A paragraph longer than 2-3 sentences is likely to get skimmed over.
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You tend to focus on headers. If they appeal to you you’ll read the body copy underneath. Otherwise, you’ll skim your way to the next header and repeat.
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The most effective copy for you focuses on the “What” not the “Why”.
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You love being presented with data, facts, or quantitative testimonials (Ex: “Customer X saw 200% growth after implementing this course…)
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You’re attracted to messaging points that prove expertise or guarantee a return on investment.
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You appreciate when copy is broken up into sections using bullet points or special formatting.
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You rely on logo banners, or stats roundups to demonstrate a business’ expertise.
