Cocktails & Content Creation: How To Pivot Your Brand And Offer As A Creative Entrepreneur

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Hey there!
I’m Courtney Fanning the copywriting and brand strategy brains behind Big Picture. I use my literal master’s in selling stories to help 1:1 clients and DIY students write purpose-driven copy that sells and scales. 

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Written by Courtney
Copywriting & brand strategy brains behind Big Picture.

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Fun fact: I wasn’t a copywriter when I started Big Picture.

I mean, I was, but it wasn’t my job title. I’d spent 15 years building online and experiential creative campaigns for household names, NYTimes bestselling authors, startups, an arts conservatory, and the wildest creatives in the world (children’s book authors and illustrators. No lie.)

I wrote A LOT of copy.

But as a solo business owner, I wanted to offer brand strategy to purpose-driven businesses because marketing is a holistic ecosystem and the foundational stuff gets me JAZZED.

You can’t design a logo, plan a brand photoshoot, write a website, or speak to your audience without a basic strategy in place for your brand.

I wanted my clients to move forward with marketing messaging rooted in their 5 Ps:

  • What is your purpose?
  • How do you want to be perceived?
  • What is your personality?
  • What’s your position/differentiation in your market?
  • What’s the on-brand way to promote yourself?

Of course, after all that strategy work, my clients would ask me to write their copy…

Listen to episode 128 of the Content & Cocktails Podcast to hear how I became known for my copywriting and when I knew it was time to rebrand myself from Big Picture Branding to Big Picture Copywriting.

Listen and learn:

  • How to tailor your offer/services based on what your clients say (and why this is so important!)
  • How I decided it was time to rebrand and how I leveraged the same process I use with my own clients to rebrand my business.
  • How I defined my visual ‘mood’ or ‘vibe’ for my brand and how that informed my brand photoshoot.
  • Why my word of the year is ‘differentiate’ and how that came into play with my rebrand.

Also, find out my go-to summer cocktail when I’m (gasp) out of Aperol.

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Work With Me

Here are five ways to get my eyes, ears, and strategic brain on your business’ copy:

Copy Tune-Up + Editing – Perfect for the DIY-er on a budget. Button up your copy with a professional diagnosis and copy edits before hitting publish.

Brand Discovery – A 4-day brand strategy intensive to help you dial in your brand and your messaging.

Brand Strategy + Website Copywriting – Let me articulate your brand story, co-create your brand strategy and translate it into powerful copy that converts.

Email Marketing VIP Week – Get clear on your email marketing goals, opt-in, and newsletter content strategy, and let me knock out one of your email sequences.​

Copywriting Cohort Course + Mastermind – You don’t need another self-paced copywriting course you’ll abandon after Module 2. The C3 + Mastermind is a live course for DIY-ers who want to write or rewrite their website copy under the wing of a professional copywriter. Walk away with your Home, About and Services pages (plural!) written (by you), and edited and approved (by me) in just 6 weeks. Learn more!

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The DIY Copywriting Roadmap

A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.