Brand Refresh Checklist

Whether you’re zshushing it up or tearing it down, get clear on your website refresh goals and action items for a smooth transition.

Oh, la, la!

Fine-tune your brand voice, tighten your brand story, and revisit your core brand pillars with a roundup of essential resource links and references.

Brand Resource links

Everything you need to know about breaking down the work and doing it in the right order when it comes to Prep, Strategy, Copy, and Design.

guiding Order of operations

Start with this organized checklist of steps you need to take *before* you go about making changes to your copy or design.

Brand Refresh Checklist

Here’s what you'll get:

I'm a publishing & media professional turned tech marketer with a literal master's degree in selling stories. (NYU M.S. Print & Digital Media, baby!)

I started Big Picture Branding because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in. My clients are proof that you can grow a profitable businesses that doesn't shy away from having a personality or a big picture purpose.

I’m Courtney Fanning.

Hey there!