Copywriting FreebiE

Brand Personality Workbook

Determine your brand personality with seven easy exercises you can complete under 10 minutes.

ChatGPT can't *even*

Keep your printable brand personality summary sheet handy so you can slip into your voice easily and keep your copy and content consistent across your platforms. 


Get into the writing frame of mind a little quicker by choosing a brand archetype to embody that matches your goals, traits, and desired marketing messaging.

Brand Archetype Chart

Workshop your brand personality with seven quick exercises to determine your: Purpose, Tone, Language, Voice, Archetype, Brand Muse, & Brand Feel.

Brand Personality Workbook

Here’s what you'll get:

I'm a publishing & media professional turned tech marketer with a literal master's degree in selling stories. (NYU M.S. Print & Digital Media, baby!)

I started Big Picture Branding because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in. My clients are proof that you can grow a profitable businesses that doesn't shy away from having a personality or a big picture purpose.

I’m Courtney Fanning.

Hey there!