FIND YOUR PLACE AND FIND YOUR VOICE

TWO WEEKS TO BRAND DISCOVERY

One-on-one brand excavation to get everything out of your head and onto the page.

(Without sounding like a sales bot!)

WHY YOU’RE HERE

You’ve been hard at work figuring out how to make your baby business run.

You’ve figured out the logistics, the payment platform, the workflow, the third-party tools and the marketing tricks you’re going to use to get your goods in front of the right people.

But there’s one little problem…

HOW IN THE HECK ARE YOU SUPPOSED TO TAKE E.V.E.R.Y.T.H.I.N.G. YOUR BRAND STANDS FOR AND PUT IT INTO WORDS?

You’re staring a blank screen asking yourself:

• What’s your voice? What’s your vibe?

• How do you talk about what you do?

• How do you keep everything consistent when you offer 1:1 services plus programs/courses/coaching aaaaaaand freelance projects on the side?

• What are the magic words your audience wants to hear?

• How should you organize your copy?

• How do you express your audience’s problems?

• OMG, do you even have a differentiator?

• What’s your primary, secondary, and tertiary messaging points?

• Should you be the face of your brand? Do you say ‘we’ or ‘I’?

• What’s your tagline? Do you need one?

• What’s the difference between the copy on your sales page and the copy on your homepage?

YOU SEEM…A LITTLE STRESSED

(Don’t worry, I got you.)

WHAT IF YOU COULD…

Nail down your brand voice, your audience motivators, and create a Brand Style Guide chock full of ready-to-use copy and targeted messaging.

IMAGINE BEING ABLE TO:

• Articulate your brand story (who you are, what you do, why you do it)

• Gain clarity around how you’re going to build and engage your audience

• Creatively differentiate yourself

• Shore up your elevator pitch

• Pin point the right audience for you

• Have buyer personas to guide your decision-making

• Understand what compels your audience to buy/subscribe/signup/schedule/donate

• Write clear and compelling messaging that can’t be ignored

AND ALSO:

• Know where to put that messaging

• Write crystal clear product and services descriptions

• Determine the most effective marketing channels for your business

• Design one cohesive brand encompassing all your business facets

• Designate important keywords for your SEO strategy

• Write and design convincing sales and marketing assets that reflect your messaging and maturity

Introducing

Two Weeks to Brand Discovery

Nail down your 5Ps and decide how they’re going to help your business move forward. Understand how to better engage your audience with a clear understanding of your voice, tone, and brand personality (and what that sounds like, IRL.) As we uncover what makes you, you, we’ll outline exactly what you need to write to attract your ideal audience and bring your purpose-driven business into focus. Plus, a stylized copy bank full of on-brand words, phrases, and style to keep the words flowing when writer’s block strikes.

THE BIG PICTURE BRAND BLUEPRINT

Through our work together we’ll create your customized brand strategy blueprint deck to print, forward, and share with your team.

Brand Strategy

• Pre-session self-audit questionnaire

• 1:1 brand strategy session via Zoom (~2 hours)

• Your 5 brand pillars (Purpose, Perception, Personality, Position, Promotion)

• Brand story and differentiators

• Naming (brand, courses, workshops, programs, and more!)

• Growth opportunities assessment

Audience Persona Mapping

• Target demographics

• Problems profile: sources of conflict, internal, external, philosophical problems

• Solutions summary: messaging and actions that will position yourself as the ultimate solution

• Audience assumptions and ideal marketing channels

Messaging Strategy

• Primary, secondary, and tertiary messaging points

• Brand language principles

• Brand voice and tone

• Brand personality

• Brand archetype

• Custom brand “word bank” and keywords

Whoa, Nellie.

That’s A year’s worth of business development in two weeks!

But, we’re not done yet…

[BONUS] Copywriting Starter Kit

Because it would be silly not to take all that work and kick-start the copywriting process…

• 30-minute website strategy meeting (pages, opt-ins, design and development recs and more!)

• Brand words copy bank

• Elevator pitch

• 1-liner position statement

• About me/us bio

• Brand voice chart template (great for teams!)

• Content and copywriting formulas cheat sheet

• My favorite copywriting tools and resources list

• SEO checklist for copywriting

Price:

$3,497

[Payment plans available]

I only offer two dedicated discoveries per month

and MY CALENDAR BOOKS UP TWO MONTHS IN ADVANCe.

click on through and let’s make it official!

Get actionable brand strategy insights and ready-to-use copy.

We get down and dirty discovering what makes your brand unique and different.

We answer once and for all, who’s your target audience and how you should talk to them.

We find that sweet spot between what you do and what your audience needs to hear so you can:

• Book more clients

• Write your sales page

• Nail your website copy

• Reel in more readers and subscribers

• Earn more affiliate sales

• Turn your knowledge into a product you can sell

• Build your online course

• Craft compelling marketing materials