Recent Posts

In today’s noisy online world, knowing how to define your differentiator (the thing that makes you stand out in the minds of your audience) is essential for small business owners to get right. With countless competitors vying for your audience’s attention, it’s crucial to quickly and succinctly highlight what makes your brand, offers, or approach […]

As a small business owner, having a “differentiator” (also called your “unique selling point”) means possessing a unique attribute, feature, or characteristic that sets your business apart from the competitors in your niche. It’s essentially what makes your business stand out in the minds of consumers and distinguishes you from the thousands of other businesses […]

You’ve probably heard this one before: The best copy doesn’t live inside your head, it lives inside your audience’s heads. If you’re a new business eager to evoke a strong connection with your target audience through your website and sales copy, understanding your ideal client or customer’s inner monologue and analyzing that “voice of customer” […]

Finding your target audience – the people most likely to want and need your products and services – is a crucial step when it comes to creating your business and designing your offers. But it’s also critically important when it comes to your copywriting, messaging, and marketing. If your website copy isn’t putting out the […]

One of the biggest issues you run into when DIY-ing your copy is getting constructive feedback. Whether you’re a seasoned writer or not, there’s always that voice in the back of your head that’s wondering if you got it right. Did you hit all the right notes? Did you pull the right psychological levels? What […]