Audience Research Checklist

Uncover the wants, needs, and WORDS your audience uses (and your copy needs) by finding the breadcrumbs your readers are leaving for you all over the internet.

Copywriting just got easier.

Take action with the 9-point proof-finding checklist. Writing your copy is a lot easier when you've got the receipts to prove it. 

Audience Research checklist

Stop guessing about what your audience wants. Follow the "Audience Assumption Prompts" so you know what information you're missing and how to go out and get it.


Follow the list of the best (and often overlooked) places and ways to research your audience online with a little digital (but totally ethical) eavesdropping.

how to be a digital fly on the wall

Here’s what you'll learn:

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I'm a publishing & media professional turned tech marketer with a literal master's degree in selling stories. (NYU M.S. Print & Digital Media, baby!)

I started Big Picture Branding because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in. My clients are proof that you can grow a profitable businesses that doesn't shy away from having a personality or a big picture purpose.

I’m Courtney Fanning.

Hey there!