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One of the cool things about living in another country for a year is the exposure to other cultures and languages. My daughters are one of the few in their classrooms who don’t speak another language at home. Over the years, Big Picture has worked with quite a few multilingual founders and teams—my copy has […]
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Something interesting is happening in the online business world, and I don’t think anyone’s clocked it yet. For business development purposes, I low-key stalk decision-makers on LinkedIn and look at their job postings regularly. I’ve started to notice a curious phrase pop up everywhere: “We’re looking for candidates with agency experience.” This is a pretty […]
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If you follow me on LinkedIn, you may have seen my observation that “witty” has become the #1 most requested brand voice attribute for Big Picture clients. As a conversational copywriter, I understand the appeal. Brands want to connect authentically with their audiences, and a touch of wit can transform standard messaging into something memorable. […]
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When businesses come to me looking to hire a copywriter to tackle their website or marketing copy, I know they’re visualizing the end product; a shiny new website with blocks of text and a few call-to-action buttons. Non-copywriters don’t realize those blocks of copy aren’t created out of thin air. You need a brand messaging […]
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When investing in marketing and outsourcing freelance copywriters, it’s important to determine whether you need conversion copywriting or brand copywriting. Ultimately, hiring a conversion copywriter or a brand copywriter depends on your specific business goals, target audience, and marketing strategy. What’s the difference between conversion copywriting vs. brand copywriting? Conversion copywriting focuses on persuading potential […]
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In a perfect world, all business owners and startups would be able to hire a copywriter, work with a brand designer, and build a custom-designed website all at the same time. But chances are, you don’t have between $10K-25K in funding to tackle everything from Day 1. If you aren’t able to assemble your Dream […]
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Everything you need to craft magnetic copy for your Home, About, (x3) Services, and Sales pages. Access step-by-step video tutorials and battle-tested copywriting templates instantly.
Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.
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A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.
Determine your brand personality with seven easy exercises you can complete under 10 minutes.