Recent Posts

It’s a common mistake to assume that once your website copy is written (either by a professional copywriter or DIY) anything less than a windfall of new leads and customers means your copy is ineffective. However, you might actually have a marketing problem, not a copy problem. So how do you tell if you have […]

Hiring a professional website copywriter can relieve you of the stress and anxiety (not to mention the hours) spent trying to DIY your copy. However, working with a freelance copywriter can also seem daunting if you’re not familiar with the process. From the initial discovery call to the final design implementation, each step is crucial for […]

The most important marketing asset your business owns is your website. Whether someone discovered you via social media or offline, your website is the first place potential customers and clients go to check you out. This means the quality of your website copy is absolutely crucial. A well-crafted message can engage visitors, convey your brand’s […]

As a professional copywriter, one might think I recommend every business owner hire a professional copywriter on Day 1, but that couldn’t be farther from the truth. A copywriter can only work effectively when certain foundational aspects of your business are already in place. Outsourcing too early can put you at financial risk if certain […]

When you think of a copywriter, you might picture someone typing on a typewriter, cigarette in hand, creating catchy slogans like Mad Men’s Peggy Olsen. But modern-day copywriters do so much more than sling syllables. Copywriters are the unsung heroes behind the marketing and communications that drive businesses forward. So what does a copywriter do? […]