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At least once a quarter, I’ll hop on a call with a new business owner looking for done-for-you copywriting services and they’ll ask me this question: What’s the difference between brand design strategy and messaging strategy? Do I need both? The difference between brand design strategy and messaging strategy is the end goal. However, both […]

Unlike social media platforms where your content’s visibility is at the mercy of the algorithm, you have almost complete control over your email marketing. You control the timing and frequency of your emails. You get to decide what type of content to present to your subscribers. You control the branding, the messaging, and who gets […]

According to Google Research,* users form an opinion about your website in 0.05 seconds. Suffice it to say, first impressions matter, and nowhere is this more imperative than your homepage. A well-written and designed homepage can make or break your ability to retain visitors and convert browsers into buyers. A website that creates an impact […]

If you’re one of the 14 million new businesses* established during the pandemic era you understand the importance of curating a strong online presence that stands out from the crowd—and feels true-to-you and your purpose. *(New business application stats: 2020, 2021, 2022.) As your business grows you’ll inevitably feel compelled to tear it all down […]

It seems like everyone and their mom has a digital course these days thanks to promises of passive income, replacing your 1:1 client revenue, or FOMO. As someone who has enrolled in live courses and purchased passive ones, I have a lot of opinions about why most courses suck.  The two biggest issues with online […]