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Prior to venturing off on my own to start Big Picture, I worked in tech. It was a far cry from my publishing background, but fortunately, marketing and copywriting skills are highly transferable, so off I went into the world of MVPs, UX, and data-driven decision-making. My first couple of months felt like an immersive […]

For many service-based business owners, the work you do for your clients is one piece of a larger puzzle. Your client might come to you for brand design, but they may also need a business strategy, copywriting, a social media manager, and a virtual assistant. It may also be the case that they need some […]

Google just about any website copywriting template or tutorial and you’ll come across the term “social proof”. Social proof, like a client or customer testimonial, is important because it proves that someone else vouches for the quality of your work and possibly a return on their investment when they buy your products or services. But […]

As a website copywriter, the most common question prospective clients and new business owners ask me is this: Which comes first, copy or design? Copy dictates, design. The answer isn’t a matter of preference, it’s a matter of strategy and practicality. Doing things in the wrong order will cause frustration, cost you more money to […]

Fun fact: I wasn’t a copywriter when I started Big Picture. I mean, I was, but it wasn’t my job title. I’d spent 15 years building online and experiential creative campaigns for household names, NYTimes bestselling authors, startups, an arts conservatory, and the wildest creatives in the world (children’s book authors and illustrators. No lie.) […]