Never miss a copy template drop, copywriting hot-take, or random-yet-so-relevant story time that’ll breathe inspiration back into your day. Or at least make you laugh.
It seems like everyone and their mom has a digital course these days thanks to promises of passive income, replacing your 1:1 client revenue, or FOMO. As someone who has enrolled in live courses and purchased passive ones, I have a lot of opinions about why most courses suck. The two biggest issues with online […]
READ THE POST
Prior to venturing off on my own to start Big Picture, I worked in tech. It was a far cry from my publishing background, but fortunately, marketing and copywriting skills are highly transferable, so off I went into the world of MVPs, UX, and data-driven decision-making. My first couple of months felt like an immersive […]
READ THE POST
For many service-based business owners, the work you do for your clients is one piece of a larger puzzle. Your client might come to you for brand design, but they may also need a business strategy, copywriting, a social media manager, and a virtual assistant. It may also be the case that they need some […]
READ THE POST
Google just about any website copywriting template or tutorial and you’ll come across the term “social proof”. Social proof, like a client or customer testimonial, is important because it proves that someone else vouches for the quality of your work and possibly a return on their investment when they buy your products or services. But […]
READ THE POST
As a website copywriter, the most common question prospective clients and new business owners ask me is this: Which comes first, copy or design? Copy dictates, design. The answer isn’t a matter of preference, it’s a matter of strategy and practicality. Doing things in the wrong order will cause frustration, cost you more money to […]
READ THE POST
Fun fact: I wasn’t a copywriter when I started Big Picture. I mean, I was, but it wasn’t my job title. I’d spent 15 years building online and experiential creative campaigns for household names, NYTimes bestselling authors, startups, an arts conservatory, and the wildest creatives in the world (children’s book authors and illustrators. No lie.) […]
READ THE POST
The Complete A-Z Course (with mastermind!) for service-based DIYers who want to write or rewrite your website copy under the wing of a six-figure professional copywriter.
Dead simple prompt-filled templates and guides to get the job done when hiring a 4-fig copywriter just isn't in the cards.
More cheers, less tears
Shop the Bestseller!
grab a freebie
A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.
Determine your brand personality with seven easy exercises you can complete under 10 minutes.