COPY CRAFTED TO DIFFERENTIATE YOUR BUSINESS & INSPIRE ACTION
The BP Client Portfolio
Elevated website copywriting, sales copy, email marketing copy, and brand messaging that are anything but beige.
Resume & Partnerships Experience
Scroll to view my work and read client testimonials.
Ever browse a copywriter’s portfolio only to find every project looks (and sounds) the same?
Brand strategy & copywriting for creative Entrepreneurs
You don’t want to sound like everyone else, so why work with a copywriter or creative agency whose clientele looks like carbon copies of each other? BP clients serve diverse niches, have distinct voices, and are united in their motivation to build businesses fueled by their purpose.
Even if you serve a crowded space, what you and your team bring to the table is unique—and that’s what we showcase. Together we work to craft copy that communicates your it-factor, crystallizes the value of your offers, and transforms your business into a brand your audience will remember.
Dupes are for Lululemon leggings, not your copywriting.
At Big Picture, you will never be a knock-off version of someone else’s business.
Brand voice chameleon, at your service!
The Connection
Brand Strategy & Website Copywriting, Sales Page Copy, Email Opt-In Strategy & Outline
The Connection (formerly Maida Learning) provides education, resources, mentoring and support for allied health professionals and private practice owners in Australia. From the get-go, founder Amy Geach wanted to make it clear that The Connection is not a quick-fix solution factory or a policy template shop. The Connection was created for people ready to get stuck in and willing to get vulnerable. To counterbalance this gung-ho energy, we brought in messaging to highlight the community and culture of kindness that makes The Connection different from its more masculine and individualistic competitors. The Connection needed to convey that it is possible to transform your business without sacrificing yourself along the way.
“[There were] so many benefits. I got my time back, I was confident, excited and finally got that 'finished feeling' that I had been searching for. I had wanted to rebrand for AGES and the copywriting was finished in three weeks! AMAZING.
I didn't have to push the project and spend my time trying to get it off the ground. I didn't have to send emails checking in on how the work was progressing. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time. You really cared.
The research you put into this project was amazing and built so much confidence for me. Even knowing you were working hard to make sure the Australian language was accounted for! Brilliant!”
Client
Project:
Niche:
Voice & Tone:
Tagline:
Allied and private practice health professionals
Practical, Encouraging, Passionate, Kind
Your practice friend, from start to end.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Vero Branding
• Web Development: Alchemy + Aim
team credits:
Brooke Raybould
Brand Strategy & Website Copywriting, Sales Page Copy
Brooke Raybould is a Georgetown MBA entrepreneur, podcaster, and mama to a million boys (okay, four) who helps high-achieving women who are struggling to choose between family and career determine a more fulfilling and sustainable lifestyle through digital entrepreneurship. Brooke wanted to make it clear to her 250K+ Instagram community that while there’s no “right” way to be a mom, there are systematic practices, organizational structures, and mindset tips she learned from the business world that can be used to optimize your life according to your values. Alongside a treasure trove of resources we positioned Brooke as the go-to guide for high-achieving moms.
"It brought tears to my eyes. But know that you nailed it. I read some of it to Ryan last night and he was like, wait that’s your writing? And I was like well kind of but no, that’s her! I trusted [you], and boy, I'm glad I did!"
Client
Project:
Niche:
Voice & Tone:
Tagline:
Stay-at-home entrepreneurs
Motivational, confident, encouraging with an air of tough love
I was the mom with a Georgetown MBA who said ‘no’ to the corporate world and built a six-figure business during naptime.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Vero Branding
• Web Development: Alchemy + Aim
team credits:
*Brand voice chameleon, at your service!*
CoCreative Interiors
Brand Strategy & Website Copywriting, VIP Copy Day
CoCreative Interiors was born out of the desire to empower women to trust their instincts. Most women know how they want their home to look, feel, and function but are overwhelmed by the process and second-guess themselves. CoCreative’s messaging aimed to make it clear that Misty and her team lead clients through the decision-making process rather than making decisions for them, so that their home reflects their client’s authentic style and story. Fast-talking and full of sugar and spice, the website copy's voice and tone is a reflection of founder Misty’s southern charm and quick wit.
"Because I love my company and am passionate about what I do and - more importantly - how I do it differently, I have a tendency to want to firehose my clients and say all the things. Working through how and what I wanted to say and capturing the right tone had a domino effect. It brought my brand into clearer focus and learning how to speak directly to my ideal clients so the right people are coming to me, ultimately saving time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process."
Client
Project:
Niche:
Voice & Tone:
Tagline:
Interior design
Chatty, witty, whimsical, warm
Design that feels like home.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Kristin Good Collective
• Web Development: Kristin Good Collective
team credits:
S.C.E. Real Estate
Brand Strategy & Website Copywriting
S.C.E. Real Estate delivers an elevated client experience with that boutique je nai se quois. But they’re more than pretty looks. In an industry rife with overused jargon and websites that feel more transactional than personal, S.C.E. founder Sandra wanted her copy to pull back the curtain on the buying and selling process by walking prospective clients through each step of the way, nipping the “how does this work?” mystery in the bud. S.C.E’s copy demonstrates how the team places a premium on great communication and radical transparency.
“Courtney is a magician! It is so important for my clients to understand my process, how I work, and my values. I now have that beautifully written, and it sounds like me.”
Client
Project:
Niche:
Voice & Tone:
Tagline:
Residential real estate
Classy, Approachable, Caring, Confident
A high touch real estate experience. We make it personal.
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Blueprint Brand Studio
• Web Design: Saltwater Designs
team credits:
Vamonos Coaching
Brand Strategy & Website Copywriting, Book Page Consulting
Vamonos Coaching has a lot to offer: 1:1 leadership coaching, team coaching, speaking, workshops, experiential retreats in Oaxaca, Mexico—and a published book to boot! After distilling the Vamonos brand strategy down to its core messaging pillars, we worked to figure out the best copy user experience (UX) and content hierarchy that would effortlessly funnel website visitors to the right offer for their needs. The end result is a frictionless website with strategic copywriting crafted for each offer’s ideal buyer.
“I had an internal struggle that I *should* be able to communicate my vision for my business on my own. There are so many ‘do it yourself’ sites out there—I wrestled with the notion that I could get something out to the world.
[Courtney] took the random thoughts and ideas that I had and pulled them together into a place where I could say, "Yes, that is it!" I had so many words to describe Vamonos. Courtney was able to see through the noise and pull out what is in fact the essence of Vamonos.
I love to refer back to the strategy guide to gather inspiration that is rooted in my company values.”
Client
Project:
Niche:
Voice & Tone:
Tagline:
Executive & emerging leaders
Confident, matter-of-fact, sharp, professional sans the corporate jargon
¡Vamonos—Let’s go!
Results:
• Copywriting: Big Picture Copywriting
• Brand Design: Kristen Good Collective
• Web Development: Kristen Good Collective
team credits:
Ali Gunn Jewelry
Brand Strategy & Website Copywriting
Perplexed by the lack of meaningful, ethical, and well-made statement jewelry for professional women looking to stand out, Ali Gunn charged forward to fill the gap. A complete bad*ass in the corporate world, and often the only woman in the room fighting for her voice to be heard, Ali wanted her copy to communicate the symbolism and community behind each handcrafted piece. AGD jewelry is a symbolic and powerful extension of the female voice, even for those still working to find theirs. The copy is bold, full of life, and creates a sense of empowerment and unity amongst its customers.
“Our journey had a lot of phases that we were struggling to stitch together with the right words. We knew what we stood for and what we wanted. Through the strategy development phase, Courtney was able to pinpoint the exact words and phrases to use to tell our story. She developed a Brand Copy guide that articulated our brand strategy, buyer personas, our brand personality, and brand messaging. Courtney listened and asked great questions throughout the process. The outcome was a robust guide which we can leverage immediately and for the foreseeable future.”
Client
Project:
Niche:
Voice & Tone:
Tagline:
Professional women who buy their own bling
Empowering, bold, cheeky, unapologetic
For the woman who creates her own lane—The trailblazers, wavemakers, glass-breakers, and game-changers.
Results:
- Copywriting: Big Picture Copywriting
- Brand Design: Kristen Good Collective
- Web Design: Kristen Good Collective
- Photography: Jessie Wyman Photography
team credits:
ready to add your name to the list?
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Additional Projects
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Work Simply
Elevated Messaging
BP has written
Photographers
for
Brand Designers
Interior Designers
Startups
Jewelry Artisans
Coaches
Consultants
Authors
Dietitians
Real Estate Agencies
Digital Marketers
Mental Health Professionals
Nonprofits Orgs
Physical Therapists
Home Organizers
Social Justice Orgs
B2B Agencies
Fractional HR Professionals
Healthcare Providers
Financial Services
Bakeries
Creative Entrepreneurs
Staffing Agencies
Executive/Leadership Coaches
...and many, many more.
Kind Words
Courtney is the Ferrari of copywriters.
— Sean Webster, CEO of Mac N' Cheese Media
The copywriting was far beyond our capabilities and her dedication to nail our tone properly really made working with her worth every penny.
🏎️ P1, baby.
Courtney is a magician!
— SANDRA CONSIDINE, S.C.E. REAL ESTATE
It is so important for my clients to understand my process, how I work, and my values. I now have that beautifully written, and it sounds like me.
I'm blushing...
Courtney is extraordinarily talented at her craft and I am grateful to have had her as my brand strategist!
— BRYN PANEE BURKHART, BRIGHT EVOLUTION
The honor is mine!
Courtney’s work helped us stand out from other players in the space.
— MARY MELTON, PARACHUTE
Working with Courtney transformed our idea into a sophisticated brand. She helped bring personality and a user-centric approach to our otherwise corporate brand.
Team work makes the dream work!
CONTACT ME
Please select an available time to chat via the scheduler. We'll spend ~30 minutes discussing your project and getting to know each other a bit better. You will be prompted to fill out a brief questionnaire in order to lock in your meeting time.
For speaking and workshop inquiries please email me at courtney@bigpicturecopywriting.com .
